What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Harmony Health Foods, Sault Sainte Marie, MI (1,400 ft2)

SUPPLEMENTS: Nature’s Answer, Greens Today Line;
Futurebiotics, Red Raspberry Ketone + Green Tea;
Rainbow Light, Women’s One Multivitamin

FOOD: The Greek Gods, Traditional Plain Greek Yogurt;
Food For Life, Ezekiel 4:9 Sprouted Grain Cereal;
Chia Seed (All brands)

BEVERAGES: Millennium Products, GT’s Multi-Green Kombucha;
Millennium Products, GT’s Synergy Gingerberry;
Steaz, Raspberry Sparkling Green Tea

UP & COMING: Nutraceutical Corp., Solaray, CardioComplete;
Carlson, Cod Liver Oil;
Red Yeast Rice (All brands)


The Herbarium, Chicopee, MA

SUPPLEMENTS: Nature’s Life, Soft Gelatin Multiple;
Bluebonnet Nutrition, Albion Chelated Multiminerals;
Nutraceutical Corp., Solaray, M.S.M.

HBC: The Herbarium, Magic Salve;
Crow’s Nest, Bath Salts;
Dr. Bronner’s, Soaps

UP & COMING:  Nutraceutical Corp., Kal Red Yeast Rice
Once Daily;
Nutraceutical Corp., Solaray, Milk Thistle;
First Vita Plus, Green Coffee 


The Natural Grocer, Woodbridge, VA (2,500 ft2)

SUPPLEMENTS: Nature’s Plus, Source of Life (Full line);
Nature’s Plus, Ultra T-Male;
ReNew Life, CleanseSMART

FOOD: Bragg, Apple Cider Vinegar;
Bob’s Red Mill, Flaxseed Meal;
Green Foods, Organic Chia

HBC: Nubian Heritage, African Black Soap;
Shea Butter (All brands);
Aura Cacia, Lavender Essential Oil

BEVERAGES: Zevia, Natural Sodas;
Evamor, Artesian Water;
Millennium Products, GT’s Kombucha

UP & COMING: Nordic Naturals, Ultimate Omega + CoQ10;
Nature’s Plus, Herbal Actives Red Yeast Rice;
Solgar, CoQ-10 (Full line)


Wealth of Health, Idaho Falls, ID (4,500 ft2)

SUPPLEMENTS: Nature’s Way, Alive! (Full Line);
Nature’s Way, EfaGold Coconut Oil;
Wakunaga of America, Kyo-Dophilus 9

FOOD: Udi’s Gluten Free, Breads;
Rudi’s Gluten Free Bakery, Breads;
Turtle Mountain, So Delicious Coconut Milk “Ice Creams”

HBC: MyChelle Dermaceuticals, Fruit Enzyme Cleanser;
Nubian Heritage, African Black Soap;
Dr. Bronner’s, Liquid Soap

BEVERAGES: Zevia, Natural Sodas;
R.W. Knudsen Family, Just Tart Cherry;
Ice Age, Water

UP & COMING: Nature’s Way, Curica Pain Relief;
Nature’s Way, Liquid Coconut Premium Oil;
Frontera Foods, Grilling Marinades


Herbal Connection, Conroe, TX (3,600 ft2)

SUPPLEMENTS: Nature’s Sunshine, Food Enzymes;
Garden of Life, Vitamin Code (Full line);
Nature’s Sunshine, Chlorophyll, Liquid;
Dynamic Health Labs, Tart Cherry Juice Concentrate

FOOD: NOW Foods, Coconut Oil;
NOW Foods, Stevia Products;
Bragg, Apple Cider Vinegar

HBC: NOW Foods, Essential Oils;
NOW Foods, Carrier Oils

BEVERAGES: Reed’s Inc., Virgil’s Root Beer;
Reed’s Inc., Virgil’s Cream Soda

UP & COMING: Tropical Oasis, Raspberry Ketones;
Life Extension, CoffeeGenic Green Coffee Extract;


Country Vitamins, Corvallis, OR (1,000 ft2)

SUPPLEMENTS: Country Vitamins, Concentrated Omega-3;
Country Vitamins, Bio C Complete;
MaritzMayer Labs, Raspberry Ketone Weight Loss Product

FOOD: Rise Bar, Almond Honey Protein Bar;
Betty Lou’s, GF Fruit Bars;
Greens +, Whey Protein Krisp Bar

HBC: Ultra Aesthetics, MSM Moisture Creme;
Hyalogic, Episilk PHA Serum;
Heather Loraine Cosmetics, Jojoba Oil

UP & COMING: Jeani’s GreenMax Pro, Cleaner;
Green Beaver, GF Shampoo, Conditioner;
Vitalah, Oxylent Multivitamin Drink


Published in WholeFoods Magazine, October 2012