Probiotics - Articles | WholeFoods Magazine

Supplement Highlights

Bloating? Low energy?

There’s a digestive enzyme for that.

March 26, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

While many brands have pivoted their R&D efforts to focus on ‘biotics offerings, enzymes are unsung heroes of the gut health renaissance.

Breaking the Glass Ceiling in Women’s Wellness

Industry insiders share how increased investment in sex-specific research and a growing number of women in leadership are pushing the market forward.

March 26, 2026

Jennifer Joseph

Women are stepping into the spotlight and advocating for solutions to female-specific health issues.

2026 Expo West Spotlight

Take a look at what is happening on the show floor in this special section.

February 21, 2026

WholeFoods Magazine Contributor

What's happening at Expo West? Check out what these companies have going on!

2026 Success Toolkit

2026 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.

January 16, 2026

WholeFoods Magazine Contributor

What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED.

2026 Forecast

2026 Sales Driver: Active Nutrition

Here’s to helping consumers remain active and healthy for life.

January 16, 2026

Todd Pauli, Move Nutrition Network

Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

The New Shape of Weight Management

Sparked by the surge in interest in solutions related to GLP-1, these are the trends, ingredients, and developments driving 2026.

January 16, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

Whats new tag. Chat speech bubble banner with questions. Special offer sign. New arrivals symbol. Whats new speech bubble message.

Discover 21 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

December 19, 2025

WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

The New Line of Defense: Immune-Plus in 2026

Discover how the immunity space is getting stronger with a boost from AI-fueled research and innovation, multifunctional solutions, and more.

November 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

Speech bubble with New product text. Boom retro comic style. Pop art style. Vector line icon for Business and Advertising.

20 New Natural Products!

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

October 16, 2025

WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

2026 Contract Manufacturing & Private Label Trend Report

Here's how to best serve your customers and continue your upward trajectory in the new year.

September 26, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products.