We’ve long had a history in this industry of unscrupulous and sometimes downright shady operators being able to blend in on store shelves and with consumers. These companies take advantage of clever marketing and positioning opportunities, as well as a lack of needed transparency. This makes it extremely difficult to...
NielsenIQ has released a new Global Health and Wellness Report, with a focus on seven key future forces that could influence health and wellness over the next 5+ years. “The future of health-focused products will center around people, the plant, purpose and prosperity," said Genevieve Aronson, NielsenIQ Global Head of Thought Leadership,...
Digital Edition Publisher's Letter: Transparency Throughout What’s Selling Meeting Supply Demands: Raw Materials Update Flavors & Colors Trend Report Packaging that Attracts Consumers 5 Challenges Impacting Brands Today 3 Must-Dos for 2022 Grocery Feature: Cheers to Healthier Sips! Herb of the Month: Coriander Happy Customer: Forever Young Health Food...
[vc_row][vc_column][vc_column_text]COVID-19 has changed the world in many ways. One of those ways: “The pandemic has propelled us toward an even greater sense of healthy living,” says Joy Hendler, Marketing Associate, Aker BioMarine Antarctic US LLC. “Consumers seek to optimize their health on all fronts—preventative health, health optimization, mental health, happiness.
[vc_row][vc_column][vc_column_text]Being a small, tight-knit company, we enjoy discussing everything together. About a month ago in one of our team meetings on Zoom, the topic of transparency came up. We value it and are proud of how all of our customers are transparent with their customers. I find this information very...
Optimize quality control amid COVID-triggered supply chain challenges 2020 was a record-breaking year for supplement sales. The experts presenting at “Top Trends in a Post-Pandemic Age: State of the Health & Nutrition Industry” at SupplySide East in August told the tale in numbers: The U.S. saw a 14.5% increase...
As the threat of COVID-19 continues to loom, consumers are more motivated than ever to reduce or eliminate processed sugar from their diets: A recent Consumer First survey showed that 87% of consumers are trying to limit their sugar consumption (1). “Consumers are concerned about the negative impact sugar has...
While better than some sectors, as an industry, dietary supplements have never achieved total trust from all of our constituents, including consumers, media, and regulators. Some of this mistrust is warranted, but there’s no question that we get a bad rap. In December 2019, in this column, we introduced the concept of The Dietary...
A frequently under-appreciated fact about dietary supplements is the importance of proper care and handling through all stages of the supply chain—ingredient procurement to manufacturing to storage, to distribution and yes, you guessed it: sale. It’s not as critical with some product formats and types, but with others it’s essential...
Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements. As sales increase, values-based shopping takes on a whole new importance. It’s been evident for some time that legacy brands benefit from consumer trust; their story...
