Continue To Site >
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Free Newsletter Subscription
Ask WholeFoods Mag
  • News
    • All News
    • In Case You Missed It
    • Breaking News
    • Grocery News
    • Dietary Supplements News
    • Supplier News
    • Health & Beauty Aid News
    • Green News
    • Research
  • Features
    • Supplements
    • Grocery
    • Health & Beauty Aids
    • Suppliers
  • Columns
    • Debates
    • Editorial
    • Good Health Reads
    • Happy Customer
    • Herb of the Month
    • Leadership Profiles
    • Legal Tips
    • Mentors
    • Merchandising Insights
    • Recipes
    • Naturally Informed Education
    • The Nutrition Mythbuster
    • Trade Secrets
    • Vitamin Connection
    • What's Selling
    • WholeFoods Blogs
  • Products
    • Dietary Supplements
    • Grocery Products
    • Gourmet Products
    • Health & Beauty Aid Products
    • New Product Reviews
      • 2021 Archives
      • 2019 Archives
      • 2018 Archives
    • Suppliers
  • Multimedia
    • Videos
    • Podcast
    • The Natural View
  • Directory
Ask WholeFoods Mag
  • Log In
  • Register
  • Log Out
  • My Account
Free Newsletter Subscription
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Home » transparency

Articles Tagged with ''transparency''

AdobeStock_756476009.jpeg
Products that POP—the Clean Label Way!

Chasing the Rainbow: Opportunities in Colors, Sweeteners & Flavors

Industry insiders reveal the advances that are elevating product development and broadening appeal to health-conscious consumers.
September 25, 2025
Jennifer Joseph

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products!


Read More
Color Dietary Supplements in Spoon, Vitamin Capsules Mix, Mineral Pills, Healthy Multivitamin Capsule, Nutritional Tablets, Dietary Supplements Set

Relaunched Dietary Supplement Caucus to Advance Supplement Education and Oversight

This bipartisan group serves as a forum for the exchange of ideas and information related to dietary supplements.
July 13, 2025
WholeFoods Magazine Staff

AHPA, CHPA, CRN, and UNPA announced their collective support for the re-establishment of the bipartisan, bicameral Congressional Dietary Supplement Caucus.


Read More
ribus_logo.png

2025 Leadership Spotlight: Alicia Peirce Kasch, RIBUS, Inc.

The 3rd-generation company leader shares the principles that drive success.
June 12, 2025
WholeFoods Magazine Contributor

Third-generation leader Alicia Peirce Kasch, Vice President of RIBUS, shares how RIBUS is expanding into new markets and industries around the world.


Read More
Natural-View-NOW-Katie.jpg

The Natural View: NOW's Commitment to Supplement Quality & Transparency

NOW's Director of Quality discusses safety, lab testing, and the importance of transparency in the natural products space.
April 2, 2025
WholeFoods Magazine Contributor

Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods. 


Read More
Green globe on the moss in the green forest Environmental concept, ecology and sustainable environment of the world. Icons scattered around green globe

Navigating the Evolving Sustainability Landscape

Keith Bearden, CEO of Alter Eco, shared perspectives from the Sustainable Foods Summit
February 21, 2025
Nancy Trent

In this exclusive Q&A, Keith Bearden, CEO of Alter Eco, reflects on his key takeaways from the Sustainable Foods Summit North America, and offers advice for retailers and manufacturers committed to making a difference. 


Read More
Roughly outlined world map featuring spices and global flavors.

The Global Flavor Revolution

How Authenticity, Transparency, and Bold Tastes Are Shaping the Future of Food
September 27, 2024
Ben Ripple, Founder and CEO of Big Tree Farms

The U.S. market for global flavors is poised for tremendous growth, driven largely by the adventurous palates of Millennials and Gen Z. 


Read More
Screenshot 2024-09-19 at 1.41.06 PM.png

2025: The Year of Transparency

As we approach 2025, authenticity and integrity will be more critical than ever, and quality lab testing is key to getting it right.
September 25, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

As consumers continue to expect transparency for their products, companies are relying more heavily on quality lab testing services to meet demand.


Read More
ksm_ingredient.png

KSM-66®: Certifiably the Best Ashwagandha

With 43 certifications (and more to come), KSM-66 Ashwagandha delivers high quality, root-only extract. Their commitment to assuring high-quality assurance standards and practices make them a leading manufacturer in the ashwagandha market.
August 23, 2024
WholeFoods Magazine Contributor

In this PDF, learn about KSM-66's commitment to high-quality standards and practices and how this has made them a leading manufacturer of ashwagandha. 



Read More
Sustainable development and World environmental. Ecology friendly

Wellness Brands Can Avoid Greenwashing with End-to-End Environmental Commitments

August 5, 2024
Ryan Fisher, Chief Sustainability Officer, Trace

These initiatives can build trust and transparency with customers, and encourage brand loyalty.



Read More
Natural drug research, Natural organic and scientific extraction in glassware, Alternative green herb medicine.

20 Herbs & Fungi Requiring Extra Scrutiny

Alkemist Labs reports that these botanicals and fungi most frequently failed its identity testing during the first half of 2024.
June 17, 2024
WholeFoods Magazine Staff

"We encourage brands to be especially careful sourcing these materials, and make sure they are tested by the most competent labs,” said Alkemist Labs CEO Elan Sudberg.


Read More
Previous 1 2 3 4 5 6 7 8 9 10 11 Next
Recommended For You
Latest Publication
Screenshot_2026-05-26_at_7.47.16_AM.jpg
June/July 2026
CovHeart.jpg
2026 Deep Dive Cardiovascular Health
Screenshot_2026-04-16_at_11.51.39_AM.png
May 2026
CovMi26.jpg
2026 Mastering the Microbiome Market
Most Popular
  • DOP Venkat8707T01.JPG

    KSM-66 Ashwagandha/Shatavari Experience: Explore Shatavari

    By WholeFoods Magazine Contributor
    June 9, 2026
  • Fostering mental wellness.

    The Pillars of Mental Resilience

    By Jennifer Joseph
    June 1, 2026
  • GettyImages-1356683353.jpg

    In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods

    By Richard Ortega, Associate Editor, WholeFoods Magazine
    June 9, 2026

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

The Magazine

  • Current Issue
  • Subscribe
  • Renew
  • Change of Address

Information

  • Source Directory
  • Helpful Resources
  • Job Finder

About Us

  • About Us
  • Contact Us
  • Advertise

Social

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

© Copyright 2026 WFC, Inc. All Rights Reserved.
Privacy PolicyTerms