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The Dish on Free-From Foods

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.
March 1, 2023
Marissa Fox

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.



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2023 45th Annual Retailer Survey

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.
February 28, 2023
Maggie Jaqua and Jay Jacobowitz

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.



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Stressed? Tired? Enter Adaptogens

January 25, 2023
Maggie Jaqua
The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...
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5 Trends for Naturally Pampered Pets

January 25, 2023
Marissa Fox
Pet parents are treating their furry pals as good as (or better than!) themselves. With human trends informing innovation in the pet industry, new ways to proactively support pets’ overall well-being continue to emerge. Pet owners are seeking out foods, treats, and supplements to help improve their pets’ physical and...
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Looking Back and Ahead: 2022 Review, 2023 Outlook...

December 22, 2022
Jay Jacobowitz
Trends and Predictions What forces in 2022 will continue in 2023, and which ones will change? Here’s my best guess on a few. Staffing: The massive, late-2022 tech-industry layoffs of tens of thousands of workers will increase the size of the available U.S. workforce. At least some of these newly...
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Retailer of the Year: Fresh Thyme Market

October 20, 2022
Maggie Jaqua
What started as a single market in 2014 has grown into a thriving chain of 71-stores strong just eight years later. Fresh Thyme Market first opened its doors in April of 2014 in Mount Prospect, IL, with a team of approximately 100 employees. Today, Fresh Thyme has locations across the...
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Trends Driving Growth in Functional Foods & Drinks

June 23, 2022
Jennifer Joseph
Industry insiders reveal what’s new and next—and strategies to capitalize on demand to grow your business As health-conscious consumers get back to their go-go-go lives, they are looking to food and beverages to do more for their well-being: Demand for products that are fortified with added nutrition and health-promoting...
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8 Keys to Growing Specialty Food Sales

May 24, 2022
Jennifer Joseph
As we emerge from the COVID-19 pandemic, consumers are eager to get back to “normal” life. That has meant a return to jam-packed schedules filled with ballgames and concerts, community gatherings, and nights out on the town with friends. But as much as people are relishing getting back to their...
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2022 Natural Choice Awards

March 24, 2022
WholeFoods Magazine Staff
We asked independent natural products retailers to name the brands that have made the greatest impact on their business in the past year, and the results are in! For 20 in-demand categories, we tallied the votes submitted online in our Natural Choice Awards and used data from our What’s Selling...
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