adaptogenic - Page 1 | WholeFoods Magazine

Consumer Education & Interaction: Strategies for Greater Success

Brian Mosser, Owner of Get Healthy / SENPA Emerging Leaders Chair, talks with industry experts to share the know-how that can make the winning difference.

February 21, 2026

Brian Mosser, Owner of Get Healthy / SENPA Emerging Leaders Chair

Natural product retailers are leaning into education and community to compete with online giants.

Care of body. Woman taking care of her body sitting on sofa and taking supplements in the morning

Move Nutrition Network

Adaptogens & Active Nutrition

From gym to game day: Can adaptogens boost performance?

October 22, 2025

WholeFoods Magazine Contributor

Can adaptogens help with sports performance? Move Nutrition Network explore the science.

Supplement Highlights

Mushrooms Go Mainstream

Read up on the latest challenges and debates as the functional mushroom category booms.

August 14, 2023

Maggie Jaqua, Content Director

Read up on the latest challenges and debates as the functional mushroom supplement category booms.

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua, Content Director

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

A Step in the Right Direction for Ethical, Sustainable Production of Rhodiola rosea

June 28, 2022

Dr. Petra Illig

In the 1970s, a growing interest in traditional herbal medicine began to expand beyond what had been a small herbalist subculture. Many herb gardens sprang up around the U.S., and several still thrive today as commercially successful cultivators of medicinal plants. Because many medicinal species cannot be cultivated, there remains...

Expo West 2018: Supplements Reach $43.5 Billion

March 23, 2018

WholeFoods Magazine Staff

Anaheim, CA — Another Natural Products Expo West has come and gone. Bigger every year, Expo this year saw over 85,000 attendees and 3,521 exhibitors, 600 of which were first time exhibitors, according to New Hope Network. This means that the industry continues to grow. According to preliminary 2017 estimates...