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Home » Authors » Laurie Petersen

Articles by Laurie Petersen

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Are You Getting Your Share?

February 20, 2018
Laurie Petersen
Many moving parts go into the production of a magazine and that is multiplied this month by the 40th Annual WholeFoods Magazine Retailer Survey conducted in conjunction with Readex Research. When accompanied by Retail Insights’ proprietary Retail Universe, it shows that independent organic and health food stores garnered $11.48 billion...
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Elwood richard2

If Not Now, When?

January 19, 2018
Laurie Petersen
Turning 50 is a milestone birthday and an independent family-owned company that can grow to a half-billion in sales by “doing the right thing” warrants some examination. How the late Elwood Richard founded NOW in 1968 as a house brand for the Fruitful Yield Health Foods stores is a story...
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Nowcorporateresized

Setting the Gold Standard

January 19, 2018
Laurie Petersen
A family-owned business has a 3 in 10 chance of making it past the first generation. As NOW celebrates its 50th year, the milestone can be attributed to the ongoing vision of founder Elwood Richard. He wanted to make natural products affordable to everyone, followed the Golden Rule, and knew...
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Heart

Heart of the Matter

January 19, 2018
Laurie Petersen
Stress. Overwork. Too much salt. Sedentary lifestyle. Genetics. Many factors contribute to cardiovascular disease but there are ways to help your customers stave off the effects by using nutritional supplements and practicing better eating habits. Let’s start with high blood pressure, or the more formally known “hypertension.” New guidelines from...
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Hatch2

Industry Champion Sen. Orrin Hatch Will Step Down This Year

January 2, 2018
Laurie Petersen
Washington, D.C. — Utah Senator Orrin Hatch, 83, a friend of the natural products industry and the longest serving GOP senator, announced in a video statement that he will not seek re-election in 2018. “It is a huge loss to have him leaving the Senate. He has been a tireless...
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Ancient grains

Ancient Sprouted Grains

December 26, 2017
Laurie Petersen
Consumers are increasingly disenchanted by “enriched” white breads, made from the low-nutrient starchy part of the inner wheat kernel with nutrients lost in processing added back in to the flour. This accounts for the rapid growth of the whole grain foods market. A new report from research firm Technavio projects...
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Editorial

Are We Still Having Fun?

December 21, 2017
Laurie Petersen
Are you a resolution-maker? I prefer to call my set of intentions for 2018 a list and at the very top is a reminder to Have Fun with bullet points specifying exactly how I will do that. It’s written by hand because I know the message is reinforced in a...
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Rip city happiness copy pdf  1

Brew Dr. Kombucha Teams with NBA's Portland Trail Blazers

December 20, 2017
Laurie Petersen
Portland, OR — In a first for the NBA, Brew Dr. Kombucha has partnered with the Portland Trail Blazers on a limited edition kombucha for the NBA season called Special Edition Rip City Happiness. The kombucha will be served inside the Moda Center and at retailers throughout Oregon and...
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Forakergarner

John Foraker Shares 2018 Plan for Once Upon a Farm

December 18, 2017
Laurie Petersen
San Diego, CA — If any individual has the perspective to talk about the changing landscape of the natural foods industry, it’s John Foraker. A one-time banker who led investors to put growth capital into Annie’s Homegrown in 1999, he became CEO of Annie’s Inc. in 2004 then took the...
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Person of year

2017 Person of the Year: Amazon.com’s Jeff Bezos

November 20, 2017
Laurie Petersen
After finalizing the $13.7 billion acquisition of Whole Foods Market in record time this summer, Amazon.com is taking the biggest player in the natural channel to places it’s never been. On Amazon time, what would take some companies a year to accomplish happens in a month — or even less.
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