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Home » Authors » Laurie Petersen
Laurie Petersen

Laurie Petersen

lauriepetersen@wfcinc.com
Articles

ARTICLES

Independent’s Day

November 26, 2018
Laurie Petersen
We reviewed the nominations and weighed several obvious names before deciding upon the 2018 Person of the Year. It’s you! We honor you independent “local heroes” who have poured lots of sweat equity and love into serving your communities and your customers. In the face of increased competition from everywhere,...
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Packaging for the Greater Good

October 16, 2018
Laurie Petersen
At this year’s IFT Food Disruption Challenge in Chicago, Greg Clark, co-founder and CEO of Inductive Intelligence, LLC, took the stage to demonstrate a patented packaging technology that makes it possible to heat foods and drinks safely from anywhere using a wireless phone battery-charging device. While the demo did not...
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The Contract Manufacturing/ Innovation Connection

October 16, 2018
Laurie Petersen
Innovation is what keeps a brand owner in the race, and your choice of contract manufacturer is a make or break decision. The right partner can help with product formulation, market research, packaging and promotion. The wrong one can set you back with ingredients that don’t match what’s on the...
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It’s All in the Key of C

October 16, 2018
Laurie Petersen
CBD and Children dominated Expo East. It was impossible to turn a corner without encountering yet another hemp-derived product containing CBD or a food, beverage, supplement or SOMETHING created just for children. Add to this the C of Confusion because the legal status of non-psychoactive CBD remains open to state...
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Fishing for Complements

September 10, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]Julia Peterman is co-author of this article. It’s been a challenging time for the marine oil industry as issues surrounding mass media’s interpretation of the latest research about the efficacy of omega-3s dovetails with concerns about the sustainability of supply. In 2016, the omega-3 supplements market was estimated to be...
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Taken Any Risks Lately?

September 10, 2018
Laurie Petersen
My favorite part of this job is talking to retailers, especially in their stores. So it was a delight and privilege to be in Boston a few weeks back attending the grand opening celebration for Cambridge Naturals’ second location in Boston Landing, an emerging neighborhood in the Brighton section. Only...
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Listen to the New Voices

August 20, 2018
Laurie Petersen
Starting with the Boomers and Matures back in June, we walked you through the voice of each generation by talking to real people and getting into their heads to glean insights for you about what they think about the industry. Real effort went into finding people from around the country...
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The Passion and Drive of Gen Z

August 20, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]As we wrap up our series on Generational Selling, let’s turn to the real digital natives, Gen Z, sometimes known as the iGen. We started in June with the boomers and matures, and the reminder that it is inappropriate to make sweeping generalizations. As we followed with Gen X and...
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Pet Health Mirrors Human Side

August 20, 2018
Laurie Petersen
If your goal as a natural products retailer is to serve as a destination for a family’s health, it’s time to make room for the family pet as the trend to humanize “companion animals” shows no signs of stopping. “Pet is growing faster than I’ve ever seen it and I’ve...
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Q&A with Marc Washington of Irwin Naturals (Hungry! Healthy! Hiring!)

July 24, 2018
Laurie Petersen
Los Angeles, CA — Marc Washington, the newly minted CEO of Irwin Naturals, took a break from a sales summit in Park City, UT, to discuss his plans for the family-owned business he came onboard to propel into the future. An Ivy League-educated executive with deep operational, finance and business...
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View All Articles by Laurie Petersen
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