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Home » Authors » Laurie Petersen

Articles by Laurie Petersen

Kids health

Getting That Head Start

July 23, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]Natural products and kids’ health are growing up. Eating your veggies, popping a multivitamin and brushing your teeth have given way to taking your K2, monitoring choline levels, putting probiotic mix in the oatmeal and adding omega-3, for good measure. Not to put even more pressure on parents, but experts...
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Editorial

We Are Family

July 23, 2018
Laurie Petersen
It would be a failure to depict a mother and child on our cover and to report what the research points to about the lifelong importance of those earliest years, yet not address the ongoing events in this country regarding immigration policy and the separation of children from their parents.
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Paul and barbi schulick new chapter founders 002

New Chapter Founders Describe Profit Pressures Under P&G

July 12, 2018
Laurie Petersen
Brattleboro, VT -- The story of why Paul and Barbi Schulick left Procter & Gamble and their baby New Chapter behind after a six-year relationship is a classic: Can entrepreneurial innovation remain alive inside a public company pressured to produce financial returns for shareholders? In a conversation with WholeFoods Magazine...
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Gen x

At the Table with Generation X

June 27, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for a healthier lifestyle. Two years ago, they made a move to Grants Pass, OR, and set out to be healthier. “One of the things you don’t...
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Editorial

Action Keeps Hemp Farming Act Alive

June 19, 2018
Laurie Petersen
The 11th hour email deluge that helped preserve the Hemp Farming Act of 2018, is just the beginning of what will be a vigorous fight. As Bette Davis famously said in movie classic All About Eve, “Fasten your seatbelts, it’s going to be a bumpy night.” On the eve of...
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Mytent

What I Did on My Digital Detox

June 10, 2018
Laurie Petersen
I spent two weeks recently volunteering (i.e. working) and living in a tent at the Omega Institute where one of my personal goals was digital detox. I’m apparently not alone because as I gave notice to certain business associates of what I was doing – living in a tent in...
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Laurie.dad

Teach Your Children Well

May 21, 2018
Laurie Petersen
Excuse me if I get a little personal this month. Writing the feature on boomers (I am one) reminded me of my dad (a mature) who I lost last July. This will be my first Father’s Day without him. It’s also coming up on a year since I started editing...
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Boomerfinal

Don’t Call Us Old! Reaching Boomers Where They’re At

May 21, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]No one generation thinks alike. Let’s just say that from the get-go. This four-part series aims to help retailers and those who are developing new products and services glean insights into how behaviors are shifting generationally and learn how to capitalize where opportunity is biggest. [caption id="attachment_58344" align="alignright" width="382"] Figure...
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Transparency

Message in the Bottle

March 23, 2018
Laurie Petersen
[vc_row][vc_column][vc_column_text]Your customers are increasingly aware and vocally questioning everything they put into their bodies. As a retailer, you have a right — and a responsibility — to question your vendors to be sure everything listed on their label is in fact in the bottle. “Retailers are getting more and more...
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Expowest

Takeaways from Expo West

March 19, 2018
Laurie Petersen
Yes, Expo West was big. According to the organizers, more than 85,000 attendees swarmed the Anaheim Convention Center, including the new North Halls, with 3,521 natural products and services companies exhibiting — more than 600 of them first-timers looking for that big break. While Whole Foods Market Amazon kept its...
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