Turning 50 is a milestone birthday and an independent family-owned company that can grow to a half-billion in sales by “doing the right thing” warrants some examination.

How the late Elwood Richard founded NOW in 1968 as a house brand for the Fruitful Yield Health Foods stores is a story familiar to many of you. A member of the New Hope Hall of Legends, he’s been honored with a National Products Association Lifetime Achievement Award, the Nutrition Business Journal’s Lifetime Achievement Award, the NNFA Crusader Award, and the American Herbal Products Association Visionary Award.

We chose to focus on the now at NOW and found a compelling story. The company is going all out this year with a marketing push unusual for the industry and each month is dedicated to celebrating a theme representing one of the core company values: Healthy Products, Value, Partnerships, Sustainability, Family, Advocating, Outstanding Employees, Quality, Innovation, Giving, Making a Difference, Looking Ahead.

Thanks to all who made the time to let us in and make this happen. You know who you are.

Can You Hear Me?It’s been a non-stop new year at WholeFoods Magazine and we’re looking forward to seeing many of you next month in Anaheim at Expo West.

In the meantime, you’ll soon be able to learn from us through our new podcast “The Natural View.” It will cover the gamut of topics and personalities that affect this industry. Part talk show, part opinion, all with your best interest in mind. We hope you’ll enjoy this opportunity to listen and learn — and since they’ll be recorded, it’s all on your schedule, too.

Stay tuned. We’ll share complete details in an upcoming edition of our “In the Know” newsletter and through social media on LinkedIn, Facebook and Twitter.

Tell us who you want to hear from! (Email: editor@wfcinc.com)

Editor-in-ChiefPhoto by Gi PamperienLaurie Petersen



Published in WholeFoods Magazine February 2018