family business - Page 1 | WholeFoods Magazine

Howie Wainer Builds WholeFoods Magazine to Thrive for 40+ years

Howie Wainer reflects on the growth and evolution of WholeFoods Magazine.

December 16, 2025

WholeFoods Magazine Contributor

Howie Wainer recounts his journey growing WholeFoods Magazine into the publication it is today.

RIBUS on legacy, leadership, and clean label innovation

WholeFoods Magazine caught up with the father-daughter duo at RIBUS during Natural Products Expo West to discuss 30 years of business success and what is on the horizon.

May 2, 2023

Maggie Jaqua, Content Director

WholeFoods Magazine sat down with the father-daughter duo at the helm of RIBUS during Natural Products Expo West to discuss 30 years of business success and what is on the horizon.

Celebrating 50 Years of NOW Value

February 9, 2018

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Since NOW was founded in 1968 it has been committed to making natural products affordable, while never compromising quality. Hear from CEO Jim Emme and former CEO Al Powers how the company achieves this and why it’s such an important part of NOW’s mission. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/9_8vyWk2IU4"][/vc_column][/vc_row] Paid for and provided...

If Not Now, When?

January 19, 2018

Laurie Petersen

Turning 50 is a milestone birthday and an independent family-owned company that can grow to a half-billion in sales by “doing the right thing” warrants some examination. How the late Elwood Richard founded NOW in 1968 as a house brand for the Fruitful Yield Health Foods stores is a story...

Celebrating 50 Years of NOW

January 15, 2018

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Learn about family-owned NOW's history, as told by the son of Elwood Richard, the firm's founder.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/8Mju8REIzHw"][/vc_column][/vc_row] Paid for and provided by NOW Foods.