editorial - Page 1 | WholeFoods Magazine

Editor's Letter

Honoring Independent Retailers

Congratulations to Cambridge Naturals, WholeFoods Magazine 2024 Retailer of the Year!

July 26, 2024

Maggie Jaqua, Content Director

This year, we received several nominations for WholeFoods Magazine Retailer of the Year. And the winner is...

Settle for so-so? No thanks!

November 29, 2022

Maggie Jaqua, Content Director

Good news from the experts at SPINS: Trends suggest a positive shift for brick-and-mortar. “We’re seeing more consumers go back to the way that they were shopping traditionally. Not everybody, but during the beginning of COVID consumers didn’t have an option. They had to buy online because stores were closed,...

What Consumers Want (and Need) Now and how you can help them achieve it!

October 20, 2022

Maggie Jaqua, Content Director

Consider this data from Natural Marketing Institute (NMI): 75% of U.S. adults in a recent survey said they would likely take a supplement for immune support. However, only 21% of supplement users think that currently available immunity supplements are effective. Reflecting on the finding, Joana Carneiro, CEO of NutriLeads, tells...

Gain the Insights You Need to Master the Industry’s Top Trends…

September 23, 2022

Maggie Jaqua, Content Director

Stress and Mental Wellness, Active Aging, Immune Health, and the Microbiome all have been identified as top market areas that are driving sales in the natural products industry, and consumer interest will remain strong going into 2023. Throughout 2021 and 2022, the Naturally Informed conference series, powered by WholeFoods Magazine...

“Harsh Reality Check” as Consumers Face Concerns of Extreme Weather

August 25, 2022

Maggie Jaqua, Content Director

All around the world, people are worried. What used to be a fringe concern is now a top global issue, with fears over climate change escalating. According to the 2022 Mintel Consulting Sustainability Barometer, the number of global consumers who now cite climate change as a top three environmental concern...

Soothing Next-Level Stress

July 21, 2022

Maggie Jaqua, Content Director

Young people today are facing alarming levels of stress. CDC data from the Adolescent Behaviors and Experiences Survey (ABES) highlights just how serious this issue is. Some key findings from the survey, which was fielded from January to June 2021: 33.7% of high school students experienced poor mental health (stress, anxiety...

Taken Any Risks Lately?

September 10, 2018

Laurie Petersen

My favorite part of this job is talking to retailers, especially in their stores. So it was a delight and privilege to be in Boston a few weeks back attending the grand opening celebration for Cambridge Naturals’ second location in Boston Landing, an emerging neighborhood in the Brighton section. Only...

We Are Family

July 23, 2018

Laurie Petersen

It would be a failure to depict a mother and child on our cover and to report what the research points to about the lifelong importance of those earliest years, yet not address the ongoing events in this country regarding immigration policy and the separation of children from their parents.

Action Keeps Hemp Farming Act Alive

June 19, 2018

Laurie Petersen

The 11th hour email deluge that helped preserve the Hemp Farming Act of 2018, is just the beginning of what will be a vigorous fight. As Bette Davis famously said in movie classic All About Eve, “Fasten your seatbelts, it’s going to be a bumpy night.” On the eve of...

Teach Your Children Well

May 21, 2018

Laurie Petersen

Excuse me if I get a little personal this month. Writing the feature on boomers (I am one) reminded me of my dad (a mature) who I lost last July. This will be my first Father’s Day without him. It’s also coming up on a year since I started editing...