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Home » Authors » Nancy Trent

Articles by Nancy Trent

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How To Use a Conscious Film as a Marketing Tool

July 27, 2016
Nancy Trent
Natural shoppers—whether they are tree-hugging greenies, health fanatics, nutrition nuts (in a good way) fitness enthusiasts or youth obsessed—are usually people who have a genuine, vested interest in wellbeing. With a pre-existing audience keen to learn more about the subject and the personal benefits, natural retailers are an ideal venue...
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From Obscurity to Mainstream: Healthy Foods Accelerate at Fancy Food 2016

July 12, 2016
Nancy Trent
Walking the Summer Fancy Food Show June 26-28 at the Jacob Javits Center I noticed that so many ingredients have gone from obscurity to mainstream since the West Coast winter show in January. Chickpeas for one were all over the show floor this year with brands like The Good Bean...
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Movies with a Message Can Market

June 15, 2016
Nancy Trent
I’ve been attending film festivals of various types for many years. When I attended the Illuminate Film Festival in Sedona, Arizona in June, I realized that the films I love are actually marketing opportunities for brands I care about… brands and ideas that people need to know. I love film—all...
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Super Foods Hit the Supermarket

April 15, 2016
Nancy Trent
Super foods are the new normal, with just about everyone incorporating the benefits of the new supermarket staple. Held at the Anaheim Convention Center, March 9-13, 2016 the Natural Products Expo West 2016 showcased the best and most exciting new products in the super food realm. Downing the Digestives Probiotics...
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Making Your House a Home

March 16, 2016
Nancy Trent

The International Home and Housewares Show is just a heavenly place, with products to transform your lifestyle, and make your house into a home! I had a twinkle in my eye the entire time I wandered the expo’s floor in Chicago, March 5 – 7, 2016. 


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The Most Delicious Food Happens To Be Good For You Too

March 1, 2016
Nancy Trent

2016’s best food trends are tastier than ever, and happen to be better for your health too. A lap or two around the Winter Fancy Food Show in San Francisco mid-January proved that you don’t have to sacrifice nutrients to satisfy your hunger.


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Make it outside

If You Can Make It Outside, You Can Make It Anywhere

January 28, 2016
Nancy Trent
As a native New Yorker I like to think, if you can make in this city, you can make it anywhere. Similarly, the products showcased at the annual winter Outdoor Retailer Show—which took place this January 7th to 10th in Salt Lake City, UT—are the best of the best. Made...
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Tech You Hadn't Thought of Before

January 28, 2016
Nancy Trent
I thought I knew what to expect when I made my way to Las Vegas, January 6-9, for the 2016 Consumer Electronic Show: more apps, more wearables, more short-cuts and more data. Yes, there was plenty of that on the show floor, however, what was most exciting about this year’s CES...
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The Next Generation of Nutrition

October 29, 2015
Nancy Trent
When I first stepped foot on the trade show floor at the Food & Nutrition Conference & Expo (FNCE) in Nashville earlier this month, I was confused by the huge booths hosted by PepsiCo, Chick-Fil-A, Kellogg’s, Hormel and other major food brands that have traditionally not been known for nutritional...
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Sales, Studies & Samples

October 10, 2015
Nancy Trent
It’s hard to pinpoint what the hottest news was at this year’s Natural Products Expo in Baltimore, Sept. 17 to 19. There was so much of it.  Company sales like Vega had everyone buzzing. So did the latest studies, like Cheeky Monkey’s research showing that keeping children from peanuts may...
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