Twice a year, I spend weeks dieting before the seasonal Fancy Food show, with the anticipation of over-indulging. This winter, I was asked to speak about social media in a session entitled, “How to Train You Twit (erer).” I was pleased with the response from attendees who thanked me...
Several months ago, I read about a Swami who prohibited his followers from using plastic bags. I was mortified when I realized I was eating organic food daily with a plastic fork and knife. According to the Clean Air Council, enough paper and plastic utensils are thrown away every...
Whether vegetable-based, fruit-based, bean-based, or dairy-based, fermentation is popping up as the latest trend on the health food counter. While the idea of fermenting foods (such as pickles and sauerkraut) and probiotics have long been established in ancient culinary traditions, the connection between them hasn’t been clearly illustrated. In...
Local publicity sells, and now more than ever, it is extremely important to effectively market yourself and your products to local media. Building relationships with media in your region can help turn you into a local “media darling,” someone journalists can count on and consumers love. Local publicity sells, and...
A great joint promotion proves that one plus one equals six and sometimes more. Joint promotions get you more for your promotional dollar by increasing awareness, especially in markets you haven’t yet tapped into. Utilizing existing relationships and establishing new partnerships can provide a unique channel for your business’s...
