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Home » Authors » Nancy Trent

Articles by Nancy Trent

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Bimodal Food Trends

February 4, 2015
Nancy Trent
Winter Fancy Food Show CoverageFor every healthy food introduced at the 2015 Winter Fancy Food Show, January 11-13 in San Francisco, there was a decadent delight to counter it. I’m going to glaze over the bacon-wrapped popcorn and foie gras-flavored ice cream and share my list of the best new...
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A Working View

November 13, 2014
Nancy Trent
If there is one thing I took away from the recent NeoCon East Conference & Expo in Baltimore, held October 29–31, 2014, it’s that workplaces are getting healthier! Joan Blumenfeld, the firm-wide Design Director for Interiors and Principle at Perkins+Will says, “It’s because people recognize that healthy workplaces make people...
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The Perpetual Problem With The American Diet

November 4, 2014
Nancy Trent
My marketing communications firm has been successfully advocating healthy lifestyles for nearly 30 years. Believe it or not, this was my first time at the Academy of Nutrition and Dietetics’ Food & Nutrition Conference & Expo.The event took place in Atlanta from October 18 -21.  What I can’t believe myself...
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Practical Solutions

October 17, 2014
Nancy Trent
I love shopping my local drug store. In New York, there are three on every block making them the most convenient. They also, in reality, have everything you really need. And mostly, everything is incredibly affordable.  It’s a win, win, win!  Lately, drug store chains are bringing more than...
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What's Trending in Naturals

October 15, 2014
Nancy Trent
I am still energized and enthused by all the “newness” on the show floor at the recent Natural Product Expo in Baltimore, September 18-20.  Only recently, my excitement is not about new trends developing, since there wasn’t much of that. My excitement is rather about the new developments and movement...
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Making Do With What You've Got

July 23, 2014
Nancy Trent
Some call it scrappy. Others call it realistic. I call it being resourceful. As a boutique agency with a carefully curated client list, we’ve always been resourceful; we have to be. Then, I attended a class instructed by Mark Monchek on “Resource Mapping” at The Opportunity Lab and I learned...
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Boomer-Breed Millennials

July 10, 2014
Nancy Trent
As a boomer, I didn’t realize I have the millennial attitude. Not the way we communicate, work, learn, play and spend, but how we are wired to try new things, break boundaries, push limits, change tradition and set new rules. It makes sense; millennials were raised by boomers! I...
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Outdoor-Tinted Glasses

June 12, 2014
Nancy Trent
I don’t know if I’m just seeing everything through “outdoor-tinted glasses” or if the furniture industry, is indeed, trying to make us feel like we’re perpetually outside. That’s what it felt like at the International Contemporary Furniture Fair, May 17–20, in New York City. Polar Moss makes mesmerizing indoor art...
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Are "Wearables" a Trend or a Fad?

June 12, 2014
Nancy Trent
As a trend spotter, I am often asked what makes a healthy habit a trend? First and foremost, it’s time. I have also recently been asked whether I think the now booming “wearables” market is here to stay. I’m not surprised the “wearable” category is exploding; I’m just surprised...
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Easy Does It

April 25, 2014
Nancy Trent
The one place I don’t want to face challenge is when I’m home. I know the average consumer feels the same. The housewares industry is listening. It’s making it easier to do just about everything and I was excited to see just how much easier my life is going...
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