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Home » Authors » Nancy Trent

Articles by Nancy Trent

Reapsow2

The Plant Migration is Real

July 12, 2019
Nancy Trent
More people are seeking plant-based alternatives and the options are getting tastier. Leading retail data company, Nielsen, reports plant-based food sales topped $3.3 billion last year. About 125 plant-based brands exhibited at Plant Based World Conference & Expo (PBW), June 7-8 in New York’s Javits Center, an exciting new industry...
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Communicating talking sharing

Influence with Impact

June 14, 2019
Nancy Trent
A recent article in AdWeek reveals 81% of Gen Z shoppers are influenced by what their friends buy. The new research comes from a student data company, Amplify, in partnership with Canadian newspaper, The Globe and Mail. The first of Gen Z, born in 1997, are graduating college the summer of...
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Computer

Public Relations Keeps the Personal Touch in Your Digital Marketing Campaign

May 10, 2019
Nancy Trent
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine. I know half my marketing budget is working; I just don’t know which half. An old joke or a wise quote, it’s hard to know...
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Expowest

Fresh from Expo West: 10 Top Natural Trends for 2019

March 27, 2019
Nancy Trent
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine.   The interest in naturals continues to evolve and capture the imagination of consumers. It’s an exciting time for the industry with the popularization of the...
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Celeb

Getting Celebrities to Work for You

March 14, 2019
Nancy Trent
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine.   Not so long ago, companies who wanted to sell their products hired authentic experts in the actual field they were trying to promote—authority figures,...
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Latinamericajuice

Flavorful Foods Get Functional

February 13, 2019
Nancy Trent
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine.   Specialty food is the fastest growing segment in the food industry and at the Winter Fancy Food Show in San Francisco, California, which took...
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Mountain climbing

The Urbanization of the Great Outdoors

January 29, 2019
Nancy Trent
We’re heading to the Outdoor Retailer Snow Show in Denver and I’m still seeing the impact of the summer marketplace seeping into mainstream consciousness. So much of what I saw at the show, I am now seeing on the streets, not only mountain tops. The great news is that...
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Gettyimages 936338744

The Relationship Between Food and our Environment

December 21, 2018
Nancy Trent
[vc_row][vc_column][vc_column_text] If I had to pick an overriding theme from the Academy of Nutrition and Dietetics 2018 Food & Nutrition Conference & Expo™ (FNCE) held October 20 to 23 in Washington, D.C., it’s “responsibility.” The healthcare providers, policy makers, researchers, registered dietitians, nutritionists and the nutrition providers themselves were urging everyone...
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Sensitive foods 1

Health Is A Matter of Convenience

November 19, 2018
Nancy Trent
[vc_row][vc_column][vc_column_text]This year’s National Association of Convenience Stores (NACS) took a strong stand on healthy eating, continuing to focus on making it easier to get wellness when you need it. I have always thought that convenience stores are for people who are inconvenienced. They are in a rush, away from the...
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Expo west

Niche Naturals

October 29, 2018
Nancy Trent
[vc_row][vc_column][vc_column_text]The Natural Products Expo East may not be where all the grand launches are but it’s still jammed with great finds. Held at The Baltimore Convention Center, September 13-15, there were 1,500 innovative brands in food and beverage, personal care and home, and supplements and ingredients. According to New Hope...
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