To be successful today, you must be the architect of desire. It’s not enough to be the engineer of desire. You need to be the tech who is figuring out how to make something delicious that’s nutritious or vice versa, or the fabric that is sustainable but keeps you hot...
Now more than ever, health has become a booming and primary source of consumer interest. Wellness is determined on an individual basis, and your brand needs to adhere to what consumers need. It is important to make sure that each shopper has exactly what they need to make a conscious...
Taking care of yourself has extra benefits. There is nothing wrong with embracing your body and sexual desires, and increasing your knowledge about how to make your body feel better and reduce stress. For those seeking a little something extra, HighOnLove’s line of products includes lip gloss for couples, bath...
We like to say that when life throws you for a loop and you’re stuck at home, it’s time to seize the opportunity and focus on some self-care. Here are a few of my picks to keep you pampered and nourished inside and out. Now is the time to use...
[vc_row][vc_column][vc_column_text]Sustainability found its spotlight in the first few months of the pandemic, erupting in some much-needed support, research, and enthusiasm. As lockdown ensued and persisted, consumers found that the items they purchase and utilize impact the environment, sparking a drive to find more sustainable alternatives and resources. Communities and...
As we try to peak our heads out of COVID, we are thinking about many things in new ways, especially luxuries. We coined the term well-luxe more than a decade ago as we saw health becoming a new status symbol. Post-COVID, gratitude has become a luxury. Not the store-bought gratitude emblazoned...
There are many industries that continue to be impacted by COVID-19; some will be changed or possibly eliminated for good. B2B trade events, conferences and trade shows, which contributed $101 billion to the nation's gross domestic product in 2019, were the primary source of face-to-face business for many. In March...
Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone associated with Tiger Woods, Harvey Weinstein, Kevin Spacey, and others when their scandals made headlines. The brands we work with have Kim Kardashian hooked on probiotics, Gwyneth...
COVID-19 came and hasn’t yet left. As a society, we initially dealt with the shock, we learned to adapt and we continue to power through. Now consumers and the brands they use need to dive into the recovery process. COVID-19 has made us more resourceful and resilient and we expect to come back...
Shortly after Outdoor Retailer Winter, the largest B2B trade event serving the outdoor industry, we were all told to stay inside and quarantine from COVID-19. Prior to these extenuating circumstances, it was rumored that only 99% of the innovations shown at the event ever made it to the destination intended...mountaintops,...
