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KSM-66® And The Marvelous Blueberry

Learn about the powerful benefits of KSM-66 Ashwagandha.

January 20, 2025

WholeFoods Magazine Contributor

Learn about the larger-than-life impact of KSM-66 ashwagandha and the origin of this ancient ingredient.

The Buzz in Natural: January 2025

A roundup of thought-provoking posts we saw on social media!

January 16, 2025

WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

The Omega-3 Industry: Where Do We Grow from Here?

Justin Burt, Omega Category Manager, Natures Crops International, explores how omega-3s can help consumers achieve health and wellness goals.

January 15, 2025

Justin Burt

Learn about the benefits of Ahiflower and the growing omega-3 supplement market.

Mastering the Active Aging Market

This special issue will give you the insights you need to succeed in the booming active aging space.

December 30, 2024

WholeFoods Magazine Staff

Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue will give you the insights you need to best serve these consumers.

The Natural View SupplySide West Edition: Choosing a Capsule Supplier, and the Organic Advantage

What is the consumer demand for organic and vegetable capsules? What are common challenges brands face when switching to organic capsules? Get answers to these Qs and more!

December 19, 2024

WholeFoods Magazine Contributor

Tess and Patrik Barr of Bright Pharma Caps discuss the world’s first NOP certified organic vegetable capsules, increasing consumer demand for organic and vegetable capsules and more!

The Natural View SupplySide West Edition: Top 5 Emerging Trends for 2025

Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.

December 17, 2024

WholeFoods Magazine Contributor

Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025.

In Memoriam: Renzo Berna (1951-2024)

The former CEO of Gnosis is remembered as a caring mentor and dietary supplement industry innovator.

December 6, 2024

WholeFoods Magazine Staff

Remebering Renzo Berna, founder and former CEO of Gnosis, who passed away unexpectedly on November 11, 2024.

2024 Leadership Spotlight

The Natural View: Sandra Lee on People-First Leadership & the Rising Importance of Testing Labs

The NJ Labs CEO is on a mission to promote quality that is transparent in analytical testing to the nutraceutical & dietary supplements industry.

December 2, 2024

WholeFoods Magazine Contributor

In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.