Today, advancements in botanical research are enabling Shatavari to be standardized, clinically studied, and positioned for contemporary health applications. 

Back by popular demand: WholeFoods Magazine's Spring 2026 Sample Box giveaway. Open to all retailers, claim your free box today!

From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

Power Play Fuel was built on a simple premise: Quality is foundational. Co-founder Keith Cutler discusses the committment to investing in purity, safety, and product integrity.

Get the scoop on new research exploring krill oil’s role in muscle health during weight loss.

Lily of the Desert shares their more than 50 years of aloe expertise. 

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

What's happening at Expo West? Check out what these companies have going on!

KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance.