Todd Pauli of 24 Stories Marketing and WholeFoods Content Director Maggie Jaqua sit down with Brandon Hill, CEO & Co-Founder of Vori, a modern operating system for the global food supply chain that helps retailers communicate with vendors to make wholesale buying easier. Vori replaces old-school pen & paper ordering...
"My entire life has been about helping others," says Edward Group III, DC, NP, DACBN, DCBCN, DABFM. "I am on a constant mission to find new and better ways to accomplish that goal." Global Healing Center is dedicated to providing customers with the tools necessary to live a clean, green...
With added budget pressures and the rapidly dying support of third-party cookies, the need for CPG brands to directly own the consumer relationship is not just coming - it’s already here. From advanced audience targeting to real-time analytics, consumer insights and product feedback, we're showing you how digital product...
Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only intensified this shortcoming, with 78% of consumers unwilling to try samples in-store. Despite the pandemic, CPG product sampling marketing is very much still alive and...
WholeFoods Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing are joined by Eric Anderson of NXT USA, Inc., to discuss the trends in plant-based ingredients and the science-backed benefits of the branded ingredient TamaFlex to help improve joint flexibility, support a healthy inflammation response, and soothe soreness due to activity.
[vc_row][vc_column][vc_column_text]We’re “thinking outside the booth” and bringing the trade show experience directly to you and to your entire staff, no traveling required! This effort is fueled by ELI Codes from Cornerstone for Natural—simply scan each ELI code with your smartphone to be transported to each virtual booth, where you’ll find...
Mitigate the Regulatory Risk by Prioritizing Claim Substantiation Three current trends in consumer retail behavior reflect the changes in consumer attitudes caused by coronavirus disease 2019 (“COVID-19”): a focus on better (1) self-care, (2) mental health, and (3) convenience in the delivery of healthcare. These consumer trends have created a...
New Formulations with Magtein®, Vitamin K2 MK-7 and Vitamin D3 Innovation is the core of successful new products. AIDP gathered a team of experts to provide new insights into key health segments and how to formulate the next generation of products. Whether you have a product with these ingredients...
Consumer preferences and natural product market dynamics are rapidly shifting, making innovation and launching new products aligned with demand more challenging than ever before. So, how can leaders find the most promising areas to innovate? How can research and development (R&D) and executive teams feel confident that their new ideas...
[vc_row][vc_column][vc_column_text]Cardiovascular disease (CVD) is a major global health problem that substantially contributes to morbidity, mortality, and escalating health care costs. The American Heart Association estimates the prevalence of CVD is 48% in all adults and increased with advancing age1. Heart diseases ranked first as the leading cause of death1. Although...
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