What is the consumer demand for organic and vegetable capsules? What are common challenges brands face when switching to organic capsules? Get answers to these Qs and more!

In this special episode of The Natural View from SupplySide West 2024, Tess and Patrik Barr of Bright Pharma Caps, Inc., talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:

The world’s first NOP certified organic vegetable capsules.
What it takes to be truly organic in compliance with the USDA.
The issue of organic fraud.
Questions brands should be asking to ensure that they are compliant.
Common challenges brands face when switching to organic capsules.
Consumer demand for organic and vegetable capsules increasing.
What brands should know about the impact of organic certification on market positioning & consumer trust.
How sustainability and transparency can give a brand a competitive edge.

Content sponsored by Bright Pharma Caps.

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.