In the crowded retail space, everyone is looking for that boost that will help them stand out. Enter branded ingredients. “Working with a branded ingredient can really help manufacturers with so many different aspects,” says Elyse Lovett, marketing manager for Kyowa Hakko USA, “including quality, transparency and marketing support.” Branded...
If you don’t have a private label brand, you’re dead in the water, according to Daymon’s Private Brand Intelligence Report. Currently, 81% of shoppers are buying private brand products on their shopping trips, and 53% shop at stores specifically for their private brand (1). As transparency continues to be extremely...
At this year’s IFT Food Disruption Challenge in Chicago, Greg Clark, co-founder and CEO of Inductive Intelligence, LLC, took the stage to demonstrate a patented packaging technology that makes it possible to heat foods and drinks safely from anywhere using a wireless phone battery-charging device. While the demo did not...
Innovation is what keeps a brand owner in the race, and your choice of contract manufacturer is a make or break decision. The right partner can help with product formulation, market research, packaging and promotion. The wrong one can set you back with ingredients that don’t match what’s on the...
It’s time to go back to the beginning, all the way to the raw materials. First, there’s the all-consuming issue of tariffs, of what happened, how the industry fought back, and what to do now that the tariffs have passed. From there, we move on to how manufacturers offer all-important...
Raw materials determine the quality of any finished product. This is something responsible manufacturers of dietary supplements, food and cosmetics understand and therefore strive for the highest standards when sourcing their ingredients. Of course, not every manufacturer has the same standards and many conventional mainstream products continue to sell genetically...
Visit any local market and look in each aisle. It’s probably safe to say at least one will have and even feature the store’s very own natural or organic branded product. Though this may not seem like news, with $118 billion in sales for 2016, according to a recent Nielsen...
The natural products industry is growing and dietary supplements are part and parcel to this growth. According to the Council for Responsible Nutrition’s (CRN) 2016 Consumer Survey, 71% of adults use dietary supplements, making them an important source of income for natural products retailers (1). However, as the industry grows...
The role packaging plays in food, HABA and supplement success can be as important as what’s inside. Change your look and product sales can grow, but a misstep can cost you in lost revenue and damage to your brand. An optimized redesign generates an average 5.5% lift in revenue, according...
With many regulatory changes in the natural products industry, for manufacturers and suppliers, it can feel like a shifting maze that seems to adjust every time one begins to become comfortable. Although a map is unavailable, leaders from several industry associations offer some insight about what could be in store.
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