What’s on tap in the supplement delivery world.Acceptance and compliance are basic concerns in designing better supplements. If consumers don’t take products as intended, the rest won’t matter. Beyond “large pill phobia” and “pill fatigue,” other factors driving supplement delivery innovation include enhanced assimilation, decreased transit time, improved taste and...
What’s hot in natural colors and flavors.When consumers say they’re fed up with the artificial additives in foods, chances are, they’re talking about dyes that are linked to behavioral problems and fake flavors that have a tinny not-quite-authentic taste. Much of the impetus behind this shift is only natural: shoppers...
Tips for making your store brand a top seller.Food for thought: this year, 83% of shoppers bought more Brand ABC products than they did a year ago (1). And, 60% of shoppers feel Brand ABC is a better value than the top brands while being of the same quality (1).
Get up to speed with all that today’s retail technology has to offer. Often, we don’t know what we need to make our lives more convenient, until some new technology arrives to show us. People got by without the Internet fairly well in the pre-digital era, but can you imagine...
How encapsulation experts are helping to innovate the supplements category.Mother Nature has given us many great nutrients to support our bodies’ health and wellness. Unfortunately, she’s a bit of a trickster, as some compounds—despite their helpfulness—don’t absorb well. Luckily, encapsulation specialists are working hard to give us great ways to...
A preview of Expo West events, with advice for covering the show from key natural products retailers.It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to...
Hot regulatory/legislative issues for 2013 and how to get your voice heard about them.The pressure is on. You are charged with making an important decision about an issue that affects millions of people. Worse, you’re really not well versed on all its complex potential ramifications. Wouldn’t it be great to...
According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets. Seals that consumers trust...
Companies can take advantage of new packaging and labeling techniques to spread their messages in stores.With the market now saturated with interesting and appealing natural products, it is imperative to stand out. You could try to have sales reps standing in every aisle of every natural store to highlight the...
Clients have questions, and the best contract manufacturers have the answers. Photo courtesy of Soft Gel Technologies, Inc. Positive contract manufacturing relationships are all about meeting and exceeding expectations. Seeing eye to eye, being on the same wavelength, having one’s clocks synchronized…these are crucial factors for the success of any...
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