Featured Suppliers Meet leading suppliers and ingredient innovators driving quality, transparency, and scientific advancement across the natural products industry, or explore more on our Suppliers main page. https://www.wholefoodsmagazine.com/rss en-us Functional Mushrooms Mature into a Major Market Opportunity The booming business of functional mushroom supplements is showing no signs of slowing down. The booming business of functional mushroom supplements is showing no signs of slowing down.

]]> http://www.wholefoodsmagazine.com/articles/17972 Mon, 01 Jun 2026 10:21:40 -0400 https://www.wholefoodsmagazine.com/articles/17972-functional-mushrooms-mature-into-a-major-market-opportunity Functional-mushrooms.png The Pillars of Mental Resilience Jennifer@joseph.com Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall. Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

]]> http://www.wholefoodsmagazine.com/articles/18009 Mon, 01 Jun 2026 10:08:32 -0400 https://www.wholefoodsmagazine.com/articles/18009-the-pillars-of-mental-resilience Mental_Resilience.png Navigating Supply Chain Volatility To better understand current and emerging prospects and difficulties in supply chain operations, we asked field experts for an account of what to expect in 2026. To better understand current and emerging prospects and difficulties in supply chain operations, we asked field experts for an account of what to expect in 2026.

]]> http://www.wholefoodsmagazine.com/articles/17936 Thu, 26 Mar 2026 20:15:55 -0400 https://www.wholefoodsmagazine.com/articles/17936-navigating-supply-chain-volatility Screenshot_2026-03-24_at_3.20.03_PM.png Powered Up Performance Jennifer@joseph.com Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition. Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

]]> http://www.wholefoodsmagazine.com/articles/17904 Sat, 21 Feb 2026 09:36:22 -0500 https://www.wholefoodsmagazine.com/articles/17904-powered-up-performance GettyImages-1008358318.jpg 2026 Challenges & Opportunities wfcontribute@wfcinc.com What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED. What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED.

]]> http://www.wholefoodsmagazine.com/articles/17851 Fri, 16 Jan 2026 11:20:33 -0500 https://www.wholefoodsmagazine.com/articles/17851-2026-challenges-and-opportunities gettyimages-2083917031-170667a.jpg The New Shape of Weight Management Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026. Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

]]> http://www.wholefoodsmagazine.com/articles/17836 Fri, 16 Jan 2026 10:41:30 -0500 https://www.wholefoodsmagazine.com/articles/17836-the-new-shape-of-weight-management GettyImages-636963462.jpg The New Line of Defense: Immune-Plus in 2026 Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026. Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

]]> http://www.wholefoodsmagazine.com/articles/17757 Thu, 20 Nov 2025 09:07:03 -0500 https://www.wholefoodsmagazine.com/articles/17757-the-new-line-of-defense-immune-plus-in-2026 GettyImages-2199134861.jpg 20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking Jennifer@joseph.com Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market. Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

]]> http://www.wholefoodsmagazine.com/articles/17787 Thu, 20 Nov 2025 09:03:31 -0500 https://www.wholefoodsmagazine.com/articles/17787-20-natural-ingredients-for-better-sleep-less-stress-and-sharper-thinking GettyImages-1367780024.jpg Raw Materials Update: 50+ to Know Now From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality! From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

]]> http://www.wholefoodsmagazine.com/articles/17726 Fri, 26 Sep 2025 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17726-raw-materials-update-50-to-know-now Screenshot 2025-09-18 at 12.33.01 PM.png Lab Testing Partnerships Done Right Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales. Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.


]]> http://www.wholefoodsmagazine.com/articles/17695 Fri, 26 Sep 2025 07:10:00 -0400 https://www.wholefoodsmagazine.com/articles/17695-lab-testing-partnerships-done-right GettyImages-2162956896.jpg 2026 Contract Manufacturing & Private Label Trend Report Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products. Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products.

]]> http://www.wholefoodsmagazine.com/articles/17698 Fri, 26 Sep 2025 03:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17698-2026-contract-manufacturing-and-private-label-trend-report GettyImages-2231815207.jpg 2025 Natural Choice Awards: Ingredients Edition info@wfcinc.com Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition! Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

]]> http://www.wholefoodsmagazine.com/articles/17675 Fri, 26 Sep 2025 03:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17675-2025-natural-choice-awards-ingredients-edition NCA Winners.png Chasing the Rainbow: Opportunities in Colors, Sweeteners & Flavors Jennifer@joseph.com There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products! There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products!

]]> http://www.wholefoodsmagazine.com/articles/17723 Thu, 25 Sep 2025 19:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17723-chasing-the-rainbow-opportunities-in-colors-sweeteners-and-flavors AdobeStock_756476009.jpeg The Botanical & Shroom Boom Insiders weigh in on the current and upcoming trends in the botanicals space. Insiders weigh in on the current and upcoming trends in the botanicals space.

]]> http://www.wholefoodsmagazine.com/articles/17567 Thu, 12 Jun 2025 15:48:00 -0400 https://www.wholefoodsmagazine.com/articles/17567-the-botanical-and-shroom-boom Botanicals.jpeg Supplier Toolkit: Tech Advances in the Nutraceutical Industry Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space. Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space.

]]> http://www.wholefoodsmagazine.com/articles/17476 Mon, 31 Mar 2025 09:13:58 -0400 https://www.wholefoodsmagazine.com/articles/17476-supplier-toolkit-tech-advances-in-the-nutraceutical-industry 6.png The Evolution of Active Aging Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market. Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market.

]]> http://www.wholefoodsmagazine.com/articles/17474 Fri, 28 Mar 2025 02:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17474-the-evolution-of-active-aging 15.png Taking a Pulse Check on Heart Health Industry experts discuss the current landscape, explore today’s support options, and find out which trends will dominate heart-health space in 2025. Industry experts discuss the current landscape, explore today’s support options, and find out which trends will dominate heart-health space in 2025.

]]> http://www.wholefoodsmagazine.com/articles/17297 Thu, 16 Jan 2025 09:42:00 -0500 https://www.wholefoodsmagazine.com/articles/17297-taking-a-pulse-check-on-heart-health Screenshot 2025-01-09 at 9.39.57 AM.png 2025 Challenges & Opportunities wfcontribute@wfcinc.com What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future? Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead. What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.



]]> http://www.wholefoodsmagazine.com/articles/17359 Thu, 16 Jan 2025 09:37:00 -0500 https://www.wholefoodsmagazine.com/articles/17359-2025-challenges-and-opportunities Screenshot 2025-01-09 at 9.38.39 AM.png Two Pillars of Cognitive Health How has the sleep/stress/cognitive health space changed? What have companies learned since COVID-19, and what lessons are they taking into the new year? Here’s what industry insiders are reporting. How has the sleep/stress/cognitive health space changed? What have companies learned since COVID-19, and what lessons are they taking into the new year? Here’s what industry insiders are reporting.

]]> http://www.wholefoodsmagazine.com/articles/17218 Thu, 21 Nov 2024 15:51:01 -0500 https://www.wholefoodsmagazine.com/articles/17218-two-pillars-of-cognitive-health GettyImages-1778358524.jpg Young woman waking up and reading message on mobile phone. Female resting in bedroom at home. Lifestyle, morning routine concept. Slow motion 2024 Person of the Year: Women in Nutraceuticals Find out how WIN is making a positive difference with its core mission of empowering women to unlock their personal and professional potential in the nutraceutical industry. Find out how WIN is making a positive difference with its core mission of empowering women to unlock their personal and professional potential in the nutraceutical industry.

]]> http://www.wholefoodsmagazine.com/articles/17252 Thu, 21 Nov 2024 15:48:36 -0500 https://www.wholefoodsmagazine.com/articles/17252-2024-person-of-the-year-women-in-nutraceuticals Image (3) (1).JPG Ingredients that Deliver Beauty & Beyond Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 

]]> http://www.wholefoodsmagazine.com/articles/17206 Sun, 27 Oct 2024 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17206-ingredients-that-deliver-beauty-and-beyond Skincare_Beauty_GettyImages-1005549348.jpg The Evolution of Immune Health With 2024 coming to a close, we reached out to experts in the space to discuss the year that was and to get forecasts for the next 12 months. With 2024 coming to a close, we reached out to experts in the space to discuss the year that was and to get forecasts for the next 12 months.

]]> http://www.wholefoodsmagazine.com/articles/17180 Thu, 24 Oct 2024 14:23:37 -0400 https://www.wholefoodsmagazine.com/articles/17180-the-evolution-of-immune-health Screenshot 2024-10-17 at 3.57.59 AM.png The Great Opportunity: Exploring the Mushroom Market SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth. SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

]]> http://www.wholefoodsmagazine.com/articles/17202 Thu, 24 Oct 2024 14:08:01 -0400 https://www.wholefoodsmagazine.com/articles/17202-the-great-opportunity-exploring-the-mushroom-market Screenshot 2024-10-17 at 3.56.09 AM.png 2024 Natural Choice Awards: Ingredients Edition info@wfcinc.com Here are winners of the premier WholeFoods Magazine Natural Choice Awards: Ingredients Edition! Here are winners of the premier WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

]]> http://www.wholefoodsmagazine.com/articles/17122 Thu, 26 Sep 2024 03:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17122-2024-natural-choice-awards-ingredients-edition Making Products Shine: Colors, Flavors, Sweeteners beccaviscomi@wfcinc.com Natural sweeteners and colors are driving innovation in the food and beverage industry. Natural sweeteners and colors are driving innovation in the food and beverage industry.

]]> http://www.wholefoodsmagazine.com/articles/17137 Thu, 26 Sep 2024 02:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17137-making-products-shine-colors-flavors-sweeteners Screenshot 2024-09-19 at 1.41.47 PM.png 2025: The Year of Transparency As consumers continue to expect transparency for their products, companies are relying more heavily on quality lab testing services to meet demand. As consumers continue to expect transparency for their products, companies are relying more heavily on quality lab testing services to meet demand.

]]> http://www.wholefoodsmagazine.com/articles/17111 Wed, 25 Sep 2024 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17111-2025-the-year-of-transparency Screenshot 2024-09-19 at 1.41.06 PM.png Raw Materials Update: 38 to Know Now We invited suppliers to discuss the benefits, research, and formulation opportunities their branded ingredients offer. Explore how the latest breakthroughs can help you develop winning formulas! We invited suppliers to discuss the benefits, research, and formulation opportunities their branded ingredients offer. Explore how the latest breakthroughs can help you develop winning formulas!

]]> http://www.wholefoodsmagazine.com/articles/17155 Wed, 25 Sep 2024 04:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17155-raw-materials-update-38-to-know-now Herbs_Spices.png Natural Products Trend Report 2025 What is in store for the natural and organic space in 2025? We asked top experts to reveal their forecast. What is in store for the natural and organic space in 2025? We asked top experts to reveal their forecast.

]]> http://www.wholefoodsmagazine.com/articles/17117 Tue, 24 Sep 2024 23:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17117-natural-products-trend-report-2025 Screenshot 2024-09-19 at 1.42.08 PM.png Keys to Fostering a Healthy Microbiome Jennifer@joseph.com Discover the study-backed supplements that are driving demand in the microbiome market. Discover the study-backed supplements that are driving demand in the microbiome market.

]]> http://www.wholefoodsmagazine.com/articles/17040 Thu, 25 Jul 2024 14:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17040-keys-to-fostering-a-healthy-microbiome Micrbiome_GettyImages-1449853956.jpg Intestine research, check-up, medical checkup concept. Gastrointestinal system, health of bowels, guts. Gastroenterology ad banner, background. High quality photo Voting Now Open! WholeFoods Magazine 2024 Natural Choice Awards: Ingredient Edition info@wfcinc.com Vote now for your favorite branded ingredients! Vote now for your favorite branded ingredients!

]]> http://www.wholefoodsmagazine.com/articles/16991 Fri, 12 Jul 2024 08:33:47 -0400 https://www.wholefoodsmagazine.com/articles/16991-voting-now-open-wholefoods-magazine-2024-natural-choice-awards-ingredient-addition Awards_NCA_Winner_GettyImages-1779962110.jpg A contemporary artistic collage featuring a hand holding a trophy. The concept of victory and achievement.