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Home » Topics » Natural Health News » Main News

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US Capitol building at sunset, Washington DC, USA.

Highlights: NPA Fly-In 2025

Representatives from the natural products industry gathered in DC for a day of advocacy with a common goal: to help people.
May 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Members of the Natural Products Association met with leaders and key staffers in Washington DC to discuss the issues affecting their companies, the industry, and consumer wellness.


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Highlights: Vitafoods Europe 2025

Check out what companies are spotlighting at the show!
May 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Here's what to be on the lookout for during Vitafood Europe's debut show in Barcelona, Spain. 


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USA and China flag on white background which it symbol of United states of America and China economic tariff trade war crisis.

NPA: President Trump’s Agreement with China is a “Game-Changer”

NPA said the move represents "a significant step toward fairer global trade, a more level playing field for American manufacturers, and greater market access for U.S.-made dietary supplements and natural products."
May 14, 2025
WholeFoods Magazine Staff

A joint commitment to removing non-tariff barriers and enhancing market access could pave the way for future export growth of U.S.-made vitamins, supplements, and wellness products, according to NPA.


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IFT FIRST 2025 Heads to Chicago

The three-day event will feature education and networking opportunities for members of the food science and technology industry.
May 13, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

This year's IFT FIRST will feature noteworthy panelists and networking opportunities for the food science and technology industry.


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NOW Debuts "Be You, NOW” Campaign

The initiative celebrates National Women's Health Month.
May 10, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

In the new campaign from NOW,  prominent female voices from the health and wellness space will share their stories and personal routines to help motivate and empower other women.


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Natural Products News Briefs: PBFA, UNFI, Roquette & More

What's new in natural? Catch up on the latest!
May 7, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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May 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
May 1, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Get the scoop on the latest promotions, new hires, awards and honors in the natural products industry!


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Kerry Unveils 2025 North America Taste Charts Smarts

The report helps food and beverage developers understand developing consumer preferences.
April 27, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The interactive quiz from Kerry provides highly customized insight into the evolving preferences of consumers and identifies the most inviting flavors of specific categories.


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In Memoriam: Mary Lin Chung, Superior Trading Company

The industry leader was a pioneer in the Chinese herbal business.
April 26, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

A well respected leader within the industry, Chung was known for introducing popular Asian herbal products to the U.S.


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Investment Partners to Acquire The Vitamin Shoppe

The transaction is expected to be finalized in the second quarter of the year.
April 24, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The acquisition of multichannel specialty retail and wellness lifestyle company The Vitamin Shoppe will include all of its owned proprietary brands.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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