The Good For You Girls skin care and body care line has rebranded, according to a press release. The new product packaging is more colorful, intending to evoke happiness and the importance of self-care in the tween and teen girls who make up the brand’s target audience. Kim Grustas, Founder...
London, England—It’s time for the advertising industry to step up its commitment to diversity, according to consumer research from Unilever. The research—commissioned via Kantar—shows that less than 20% of those surveyed feel that ads are representative of wider society, and 71% feel that stereotypes in media are harming the younger...
Everyone made changes during COVID-19, many of which will fall away as it becomes safe to leave the house and interact again—but not all changes are on their way out. NielsenIQ has compiled a list of COVID-19 changes that are here to stay. The company examined millions of brick-and-mortar and...
Marion, IA—Eco Lips announced that is has acquired Simply Soothing, an Iowa-based personal care company that manufactures a deet-free Bug Soother Insect Repellent. “We’ve been soothing lips for years, especially in the fall and winter. Now, we can soothe the whole body all year-round,” said Founder and CEO of Eco...
Virtual—From consumer research to clinical studies, science shone at the #NaturallyInformed event Nutri-Beauty: Mastering the Market. While I’ll summarize it here, this is just a small sampling: If something strikes you as interesting and/or useful for your business, it's available for you to view for free by heading to www.NaturallyInformed.net...
In this keynote presentation, Christine Horner, M.D., shares her secrets to looking amazing, including her personal experience with Ayurveda, which she credits with helping her look 10 years younger and feeling better than ever after only 48 hours of treatments. Dr. Horner discusses proven natural approaches including food, supplements, and...
Marion, IA—Eco Lips has announced that it will donate a portion of the sales proceeds of its Eco Lips Plant Pod to environmental non-profit Trees Forever in order to plant trees in areas affected by 2020’s derecho windstorms around the Cedar Rapids area. “We are thrilled to receive support for tree planting...
Boulder, CO—Palm Done Right announced the addition of six new brand, retail, and business partners to its community of retail and brand partners committed to clean ingredients and supply chain transparency: Ash Hopper handcrafted soaps endeavor to maintain and continually improve upon their connection with Earth’s natural environment. Turner and Addie,...
Haddonfield, NJ—Reviva Labs is looking to help solve problems for independent retailers and consumers. The problem: COVID-19 put a stop to in-store demos and forced shelf-based product testers to be removed. Reviva paused its brand ambassador in-store demo program in mid-March 2020 and supported the removal of in-store shelf-based testers...
Bristol, U.K.—Natracare and City to Sea have united to “wage a war” against plastic in menstrual products, according to a press release. There is no law requiring brands to disclose the ingredients in menstrual products, the press release states, which means that many people are unaware of how much plastic...
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