Whole Foods Market announces the trends on the rise for 2024. 

Senator Kevin Cramer has reintroduced legislation that would allow dietary supplements to be purchased with Health Savings Accounts (HSA), Flexible Savings Accounts (FSA), and Health Reimbursement Arrangements (HRA).

Jiaherb has adopted kava (Piper methysticum) through the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program.

The Council for Responsible Nutrition (CRN) shared findings from its annual survey of U.S. adults, which shows people use supplements to fill nutrition gaps, as well as to support their more active and healthy lifestyles and their aspiration for optimal wellness.

Find out about the latest hires, promotions, and awards in the Natural Products Industry.

The push to restrict access to supplements has succeeded in New York state, though NPA said it will seek to overturn the newly signed law in court.

Fresh Thyme Market outlined what trends and insights they think consumers are looking for in the coming year. 

Trendspotter Nancy Trent shines a light on the top trends at Natural Products Expo East.