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Home » Topics » Featured Articles

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Food for health. Woman silhouette with fresh vegetables in her body on wooden background with copy space, panorama
Naturally Informed Education

Eat to Activate Vitality

In this keynote from the Naturally Informed event Active Aging: Mastering the Market, William Li, M.D., describes the top foods and bioactives that activate the body’s health defense systems and keep our health vibrant, at any age.
December 13, 2023
WholeFoods Magazine Staff

William Li, M.D., discusses the top foods and bioactives that activate the body’s health defense systems and keep our health vibrant, at any age.


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2024-trends-Getty-1493140114-copy.jpg

9 Food and Nutrition Mega-Trends for 2024 & Beyond

These emerging food, beverage and nutrition macro trends will shape the industry in 2024 and beyond, according to a new report from Prinova.
December 12, 2023
Maggie Jaqua, Content Director

To identify where the opportunities are, and to help customers create innovative, new products, Prinova created a future-facing framework that identifies the most important emerging trends.


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A glass of milk and Christmas cookies on the table against the background of bokeh lights

Survey: U.S. Adults Plan to Be Kinder to the Planet This Holiday Season

One in two Americans buy products from companies that take steps to reduce environmental impact.
December 11, 2023
WholeFoods Magazine Staff

U.S. adults say they are planning to be kinder to the planet this holiday season include recycling more (40%), opting for reusable/no gift wrapping (23%), limiting travel, or opting for carbon offset travel (17%), and composting (14%).


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 Peach+ is dsm-firmenich's 2024 “Flavor of the Year.”
2024 Trends

2024 Flavor of the Year: Peach+

dsm-firmenich collected data informed by cultures around the world, looking at trends in culinary, fashion, beauty, and other categories, to select its annual flavor of the year.
December 8, 2023
Rebecca Viscomi

 The announcement of Flavor of the Year comes after PANTONE named peach the 2024 Color of the Year. 


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Mushrooms 696x464

FDA Issues Interim Response to Nammex Citizen Petition on Mushroom Product Labeling

December 8, 2023
WholeFoods Magazine Staff

Nammex is requesting that FDA  "address the mislabeling of dietary supplements and functional foods as 'mushroom' or containing 'mushrooms' when they contain other fungal parts, and do not contain 'mushrooms' as claimed, or fail to disclose added grain ingredients."


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Vitamins and supplements. Variety of vitamin tablets in a jar on a texture background.Multivitamins with fresh and healthy fruits.
Breaking News

NPA Litigation Asserts NY’s Dietary Supplement Prohibition is Unconstitutional

“Governor Hochul’s decision to flip-flop and cave to anti-supplement charlatans is evidence she cares more about politics than New Yorkers ability to stay healthy,” said NPA's Daniel Fabricant, Ph.D.
December 5, 2023
Maggie Jaqua, Content Director

The Natural Products Association (NPA) has filed a complaint in the U.S. District Court for the Eastern District of New York on December 4, 2023, asserting that the law is unconstitutional. 


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Mushrooms, fungi, fruiting body

Nammex Surveys Consumers on Mushroom Terminology

Survey participants were asked if they knew what a “fruiting body” was...take a look at what they said.
December 4, 2023
Maggie Jaqua, Content Director

North American Reishi Ltd (Nammex) announced the findings from a survey commissioned by the company involving 10,000 people in the U.S. Respondents were questioned about mushroom terminology.


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Medical pills placed on rotating table, shot with white seamless

CRN-International Report Identifies Global Nutrient Gaps

Experts from around the world gathered at the event to explore critical issues surrounding global nutrition challenges and policy efforts.
December 2, 2023
Maggie Jaqua, Content Director

According to the report, global challenges related to nutrition and health encompass many diverse populations. Get the overview.



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Grocery, shopping cart and woman at shelf for vegetables at retail store.

PLMA Report: 64% of Gen Z Favor Store Brands

Check out findings from the new Private Label Manufacturers Association (PLMA) consumer research report.
December 1, 2023
WholeFoods Magazine Staff

The majority of Gen Z grocery shoppers “always/frequently” choose a place to shop due to its store brands, according to the Private Label Manufacturers Association (PLMA) consumer research report.


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Organic-Farm-Farmer-GettyImages-1618136468-copy.jpg

OTA Provides Updates on Farm Bill, Animal Welfare & More

Catch up on the latest major developments impacting the organic sector.
November 30, 2023
Maggie Jaqua, Content Director

The Organic Trade Association shared the latest major developments impacting the organic sector.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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