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Tariffs Market and the complicated road ahead.

Certain Dietary Supplement Ingredients Exempt in Latest Tariff Announcement

Industry groups weigh in on the tariffs and offer suggestions for navigating the complexities of tariff regulations.

April 4, 2025

Read on for an update on tariff exemptions for certain dietary supplement ingredients, plus industry perspective on the tariffs.

Various colored capsules and soft gels are laid out in a neat arrangement beside several opened supplement bottles.

NPA: NY Division of Consumer Protection is Spreading Misinformation on Dietary Supplements

The trade association is calling on the New York Department of State to retract or revise the misleading alert and provide accurate, science-based information regarding dietary supplements.

April 4, 2025

Maggie Jaqua, Content Director

NPA is calling out misinformation that undermines consumer confidence in nutritional supplements that are already held to rigorous safety and quality standards.

Natural Products News Briefs: FIG, SD Head, Kerry & More

What's new in natural? Catch up on the latest!

April 3, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Thoughts on Liberation Day

Exploring the many questions surrounding tariffs, trade, timing, scope, and more.

April 2, 2025

Len Monheit, CEO, ITC

ITC's Len Monheit reflects on the impact of tariffs on the natural products industry.

CRN Cautions Against Misuse of Vitamin A for Measles Prevention

The trade group is urging parents to consult healthcare practitioners regarding disease prevention.

March 28, 2025

WholeFoods Magazine Staff

CRN stressed that while vitamin A is an essential nutrient that plays a critical role in supporting health, it is not a substitute for vaccination and research has not established its effectiveness in preventing measles infection.

Research: Global Consumers Focused on Healthspan

Analysis conducted by Euromonitor International reveals customers are focused on staying healthier for longer.

March 26, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

52% of consumers say their health will improve over the next five years. Take a look at what they are prioritizing to reach their healthspan goals.

Putting puzzle pieces together on sky background with sunlight - mergers.

M&A Update: PepsiCO Acquiring poppi

The brand's "intersection with wellness and culture" appealed to PepsiCo.

March 24, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The prebiotic soda brand poppi will be joining PepsiCo's beverage portfolio for $1.95 billion.

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April 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

March 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Get the scoop on the latest promotions, new hires, awards and honors in the natural products industry!

White Pill Bottle With B12 Text Made Of Rounded Vitamin B12 Tablets 3d

Methyl B-12 Testing of Brands on Amazon Yields Mixed Results

There were fewer product failings in NOW's latest round of testing, but the company said the results underscore the need for more robust testing and quality control measures.

March 21, 2025

Maggie Jaqua, Content Director

Take a look at NOW's latest results investigating unfamiliar brands sold on Amazon.