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Home » Topics » Featured Articles

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Natural Products News Briefs: FrieslandCampina, Step Change, Vita Coco & More

What's new in natural? Catch up on the latest!
February 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Natural Products News Briefs: ThreoTech, Piping Rock, JAMBAR, Charlotte's Web, & More

What's new in natural? Catch up on the latest!
February 5, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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M&A Update: Sabinsa Acquires Ayurvedic Brand

Nature's Formulary is joining the family of brands under the Sabinsa umbrella.
February 4, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The partnership between Sabinsa and Nature's Formulary will deliver high-quality, transformative wellness solutions to customers across the world.


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Evolution instead of revolution. Hand turns a dice and changes the word "revolution" to "evolution".

Living in a “Revolution of Common Sense”

What does the Trump administration mean for our industry?
February 4, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

In the age of the Make American Healthy Again (MAHA) movement, we have the power to spark a “revolution of change” in how things are done, shares Karen Howard, Organic and Natural Health Association.


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Introducing: Pure Green Processing Technology

Greenvit launches in the North American marketplace with its novel eco-friendly extraction technology.
February 2, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The novel extraction process from Greenvit consumes less energy compared to conventional methods and leads to higher yield rates. 


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Organic & Natural Health Backs RFK Jr.

The association is asking the Senate to endorse the nomination of Robert F. Kennedy Jr. as HHS Secretary.
January 31, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The Organic & Natural Health Association views RFK Jr.'s approval as a pivotal move towards addressing systemic challenges in healthcare and nutrition policy.


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Private Label Sales Dominated in 2024

Store-brand sales rose 3.9% to a record $271 billion last year.
January 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Private label growth has overshadowed national brand's growth of 1% in dollar sales.


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Natural Products News Briefs: Whole Foods Market, CRN, What's Up With Supps, Non-GMO Project & More

What's new in natural? Catch up on the latest!
January 28, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


Read More
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Expo West Success: Why Winning Happens Before the Booth Goes Up

With this strategy, you are primed for a win.
January 27, 2025
Nancy Trent

90% of your success at a trade show like Natural Products Expo West happens before you even hit the show floor. Here’s how to nail it.




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US Capitol building at sunset, Washington DC, USA.

NPA Sets Date for Fly-in Day 2025

Here's what you need to know for the annual advocacy event taking place on May 8th.
January 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

 The annual event invites attendees to advocate for the rights of their industry and clients.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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