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6th Annual SOHO Healthfest a Success

With great interest in its events, SENPA is adding more shows to best serve independent retailers.
May 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

This year's SOHO Healthfest in Dallas featured a State of Industry networking event and the announcement of an upcoming show in New Jersey to serve more independent natural products retailers.


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US Capitol building at sunset, Washington DC, USA.

Highlights: NPA Fly-In 2025

Representatives from the natural products industry gathered in DC for a day of advocacy with a common goal: to help people.
May 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Members of the Natural Products Association met with leaders and key staffers in Washington DC to discuss the issues affecting their companies, the industry, and consumer wellness.


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The Case for Collective Leadership

Our collective message to Senators and Congress must speak to the health and welfare of the citizens of the United States.
May 15, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Karen Howard issues a call to action to the natural products industry.


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Highlights: Vitafoods Europe 2025

Check out what companies are spotlighting at the show!
May 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Here's what to be on the lookout for during Vitafood Europe's debut show in Barcelona, Spain. 


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USA and China flag on white background which it symbol of United states of America and China economic tariff trade war crisis.

NPA: President Trump’s Agreement with China is a “Game-Changer”

NPA said the move represents "a significant step toward fairer global trade, a more level playing field for American manufacturers, and greater market access for U.S.-made dietary supplements and natural products."
May 14, 2025
WholeFoods Magazine Staff

A joint commitment to removing non-tariff barriers and enhancing market access could pave the way for future export growth of U.S.-made vitamins, supplements, and wellness products, according to NPA.


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IFT FIRST 2025 Heads to Chicago

The three-day event will feature education and networking opportunities for members of the food science and technology industry.
May 13, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

This year's IFT FIRST will feature noteworthy panelists and networking opportunities for the food science and technology industry.


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NOW Debuts "Be You, NOW” Campaign

The initiative celebrates National Women's Health Month.
May 10, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

In the new campaign from NOW,  prominent female voices from the health and wellness space will share their stories and personal routines to help motivate and empower other women.


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Hain Announces CEO Transition

The company also is implementing comprehensive review of the Hain portfolio.
May 8, 2025
WholeFoods Magazine Staff

The Hain Celestial Group announced the departure of Wendy Davidson, President, Chief Executive Officer and member of the Board of Directors. 


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Natural Products News Briefs: PBFA, UNFI, Roquette & More

What's new in natural? Catch up on the latest!
May 7, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Submit Your Entries for the 2025 Natural Choice Awards: Ingredient Edition

All entries must be submitted by Wednesday, June 25th.
May 2, 2025
WholeFoods Magazine Contributor

Enter your branded ingredients in the 2025 Natural Choice Awards: Ingredient Edition. 


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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