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Home » Topics » Featured Articles

Featured Articles
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Kava Piper methysticum plant leaves used to make Kava drink.

Kava Progress, Science, and the Path Forward

Kava only moves forward when science, tradition, and responsible practice move together.
March 1, 2026
Douglas La Rose, Executive Director of the Kava Coalition

By aligning scientific research with cultural knowledge, and by leading with cooperation across sectors and borders, we can build an industry that is safe, sustainable, and worthy of the communities that have stewarded kava for generations.


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The Buzz in Natural: Tariffs, Misinformation on Supps & More

A roundup of thought-provoking posts we saw on social media!
February 27, 2026
WholeFoods Magazine Staff

Natural products industry leaders share updates on tariffs, misinformation on dietary supplements, and mentorship.



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New-Updates-for-Natural-Products-Industry-GettyImages-2237782172.jpg

Changes Coming to SupplySide Connect

Check out how the show is evolving in 2027, plus get the scoop on 2026!
February 26, 2026
WholeFoods Magazine Staff

Take a look at how the SupplySide Connect portfolio is evolving.


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Dietary supplements from medicinal herbs. Selective focus. Nature.

“Can Supplements Reduce Cancer Risk?” AHPA Corrects the Record

Following an article in The Washington Post, the American Herbal Products Association offered up a fact-check.
February 26, 2026
Maggie Jaqua, Content Director

In addition to calling out now-discredited research, AHPA refuted repeated claims  that dietary supplements are "not well regulated" by FDA.


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Dietary supplements

“Do You Need These Popular Supplements?” CRN Responds to NYT article

The Council for Responsible Nutrition issued a response to the article, setting the record straight on key points including safety and regulations.
February 25, 2026
Maggie Jaqua, Content Director

The question is not whether Americans should choose food or supplements, but how both can responsibly work together to support health, CRN said in response to a NYT article questioning the need for dietary supplements.


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Upcoming: Natural Products Expo West 2026

The annual event will be taking place at the Anaheim Convention Center from March 3-6.
February 24, 2026
WholeFoods Magazine Staff

Before you head out to Anaheim, here's a go-to guide to the 45th annual Natural Products Expo West show.


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March 2026 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
February 23, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.


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Your 2026 Guide to Expo West Success!

Exhibit hours, select industry events, educational sessions, and speakers.
February 21, 2026
WholeFoods Magazine Staff

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.


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Powered Up Performance

Industry insiders weigh in on the trends driving growth in the sports and active nutrition market —and share how retailers can gain a competitive edge.
February 21, 2026
Jennifer Joseph

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.


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2026 Expo West Spotlight

Take a look at what is happening on the show floor in this special section.
February 21, 2026
WholeFoods Magazine Contributor

What's happening at Expo West? Check out what these companies have going on!


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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