One in four people—approximately 85 million Americans—avoid buying products that contain the top nine food allergens, according to a study commissioned by FARE.

Celebrating 50 years of wellness, community, and growth at Cambridge Naturals.

More consumers are seeking out products that are both good for them and good for the environment.

The natural products industry is leading the way in building business practices that support a healthy planet as well as healthy people—and winning consumer trust (and sales!) in the process. Learn the strategies that are making waves and how retailers can capitalize on the success.

Get the latest on the growing back-to-school snacks market.

When it comes to selecting the health-promoting products for their kids, parents are conducting their own research to determine what works best.

A study published in American Society for Microbiology (ASM) Journal evaluated 15,096 fecal samples provided by 11,336 people and found some interesting facts about gut health and the microbiome.

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 

Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!