This episode of NutraViews by Nutrasource explores issues surrounding marketing, messaging, product positioning, and merchandising, to help companies in the natural products industry reach target customers. Host Maggie Jaqua, Content Director of WholeFoods Magazine, is joined by Michele Arent of the Arnold School of Public Health at the University of...
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Dr. Barrie Tan, founder of American River Nutrition and author of The Truth About Vitamin E: The Secret to Thriving with Annatto Tocotrienols. Dr. Tan is well known for championing the benefits of tocotrienols to the...
Today’s consumers are taking a proactive approach to health and wellness. Balchem recently conducted an Attitude & Usage study to better understand the U.S. consumer, capturing insights on behaviors, preferences and whitespaces. The company shared findings during an hour-long webinar on October 19, 2022. Renee Beall, Balchem Marketing Director, Food...
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with CPG industry strategist Joshua Schall to get an update on a surging market: Nootropics and Brain Health eGames & eSports. In the world of nootropics, outdoor and sports enthusiasts, as well as gamers, are looking for...
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In 2021, the global nutraceuticals market size was valued at USD 454.55 billion with an expected compound annual growth rate of 9.0% from 2021 to 20301 (Grandview Research). More retailers will invariably enter the market as demand for nutraceuticals grows and, to remain competitive, they must provide high-quality products that...
City of Industry, CA—On September 15, 2022, leading experts from around the world gathered for AIDP Innovation Day 2022. This event provides attendees with the tools needed to launch innovative new products that deliver in-demand benefits. At the event, experts offered insights into key growing segments including heart health, beauty from within,...
This time of year, many people are seeking something to help them maintain or improve their mental energy, memory, focus, and attention to get the day-to-day things done, let alone get ahead during a changing environment. The need for mental stamina is even more demanding. This is true, no matter...
At the federal level, dietary supplements and ingredients are regulated by the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC); at the state level, all 50 states have agencies in charge of consumer-health and food product oversight. Regarding dietary supplements, the FDA has responsibility for oversight...
A unique magnesium supplement called Magtein® (magnesium L-threonate) has been shown to increase brain levels of magnesium and functional neuronal terminals compared to other magnesium supplements (including magnesium citrate, gluconate, malate and glycinate) in animal studies. Fostering Sleep Millions of Americans suffer from sleep disorders. The most typical complaints include difficulty falling asleep, staying...
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