Educational resources covering ingredient research, regulatory compliance, retail best practices, merchandising strategies, and science-backed insights for natural products professionals. https://www.wholefoodsmagazine.com/rss en-us wfcontribute@wfcinc.com Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way. Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.

]]> http://www.wholefoodsmagazine.com/articles/18014 Mon, 01 Jun 2026 10:51:35 -0400 https://www.wholefoodsmagazine.com/articles/18014-2026-leadership-spotlight-amy-summers-pitch-publicity Amy Summers WFCover1_LMI_4006-2026.jpg wfcontribute@wfcinc.com Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better." Adel Villalobos has helped champion ideas that have become foundational to modern dietary supplement manufacturing, keeping in mind that "every mistake you make is an opportunity to get better."

]]> http://www.wholefoodsmagazine.com/articles/18015 Mon, 01 Jun 2026 10:46:32 -0400 https://www.wholefoodsmagazine.com/articles/18015-2026-leadership-spotlight-adel-villalobos-entrepreneur-and-founder imagem_2026-06-01_162031139.png wfcontribute@wfcinc.com The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow. The mission at Monterey Bay Herb Company (MBHC): to provide high-quality, trusted ingredients while helping customers innovate and grow.

]]> http://www.wholefoodsmagazine.com/articles/18013 Mon, 01 Jun 2026 10:38:18 -0400 https://www.wholefoodsmagazine.com/articles/18013-2026-leadership-spotlight-shane-durkee-monterey-bay-herb-company imagem_2026-06-01_160144101.png wfcontribute@wfcinc.com Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. Joshua Baisley, Head of SGS Nutrasource, brings a perspective grounded in technical expertise, clinical understanding, and operational integration to his role as company leader. 

]]> http://www.wholefoodsmagazine.com/articles/18016 Mon, 01 Jun 2026 10:35:12 -0400 https://www.wholefoodsmagazine.com/articles/18016-2026-leadership-spotlight-joshua-baisley-sgs-nutrasource Josh Baisley 1.jpg wfcontribute@wfcinc.com Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles. Discover how company leadership at AIDP prioritizes a collaborative team culture to encourage cross-functional support beyond defined roles.

]]> http://www.wholefoodsmagazine.com/articles/18017 Mon, 01 Jun 2026 10:31:42 -0400 https://www.wholefoodsmagazine.com/articles/18017-2026-leadership-spotlight-dr-jennifer-gu-and-mark-thurston-aidp AIDP-Logo-for-press-release.jpg wfcontribute@wfcinc.com Today, advancements in botanical research are enabling Shatavari to be standardized, clinically studied, and positioned for contemporary health applications. Today, advancements in botanical research are enabling Shatavari to be standardized, clinically studied, and positioned for contemporary health applications. 

]]> http://www.wholefoodsmagazine.com/articles/17971 Wed, 29 Apr 2026 10:09:05 -0400 https://www.wholefoodsmagazine.com/articles/17971-shatavari-a-science-backed-botanical-shaping-the-future-of-womens-wellness Untitled design (50).png info@wfcinc.com From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance. From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

]]> http://www.wholefoodsmagazine.com/articles/17958 Tue, 07 Apr 2026 00:01:00 -0400 https://www.wholefoodsmagazine.com/articles/17958-the-natural-view-delivering-better-for-you-products-with-church-and-dwight Copy of Copy of Copy of Copy of What's New on The Natural View (2).png wfcontribute@wfcinc.com Lily of the Desert shares their more than 50 years of aloe expertise. Lily of the Desert shares their more than 50 years of aloe expertise. 

]]> http://www.wholefoodsmagazine.com/articles/17921 Thu, 26 Feb 2026 12:38:15 -0500 https://www.wholefoodsmagazine.com/articles/17921-lily-of-the-desert-setting-the-standard-for-aloe-vera-for-more-than-50-years Copy of Copy of survey (1).png wfcontribute@wfcinc.com KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers. KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

]]> http://www.wholefoodsmagazine.com/articles/17910 Fri, 20 Feb 2026 11:47:14 -0500 https://www.wholefoodsmagazine.com/articles/17910-ksm-66-ashwagandhas-gold-standard-commitment-to-safety Safety 700x500.png wfcontribute@wfcinc.com Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance. Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance.

]]> http://www.wholefoodsmagazine.com/articles/17900 Tue, 17 Feb 2026 13:16:14 -0500 https://www.wholefoodsmagazine.com/articles/17900-alphawave-l-theanine-clinical-validation-for-stress-focus-and-cognitive-support Copy of Blue Business Guest Speaker Feature Instagram Post.png wfcontribute@wfcinc.com Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry. Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry. 

]]> http://www.wholefoodsmagazine.com/articles/17891 Thu, 12 Feb 2026 09:10:27 -0500 https://www.wholefoodsmagazine.com/articles/17891-rules-risk-and-responsibility-elan-sudbergs-fight-for-trust-in-the-supplement-industry Blue Business Guest Speaker Feature Instagram Post.png wfcontribute@wfcinc.com Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist. Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist. 

]]> http://www.wholefoodsmagazine.com/articles/17888 Thu, 05 Feb 2026 09:57:10 -0500 https://www.wholefoodsmagazine.com/articles/17888-one-womans-journey-to-help-women-clear-hpv-infection Copy of Purple Grapes Healthy Fruit Store Promotion Instagram Post.png wfcontribute@wfcinc.com This webinar assesses the spirulina and greens powder market, shares Cyanotech’s testing results, and discusses supply chain transparency and traceability. This webinar assesses the spirulina and greens powder market, shares Cyanotech’s testing results, and discusses supply chain transparency and traceability.

]]> http://www.wholefoodsmagazine.com/articles/17878 Tue, 27 Jan 2026 16:34:48 -0500 https://www.wholefoodsmagazine.com/articles/17878-on-demand-spirulina-under-the-microscope-purity-safety-and-trust Green Simple Monoline Microscope Logo (300 x 250 px) (880 x 880 px) (2).png wfcontribute@wfcinc.com Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women. Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women.

]]> http://www.wholefoodsmagazine.com/articles/17868 Tue, 20 Jan 2026 11:50:24 -0500 https://www.wholefoodsmagazine.com/articles/17868-the-mental-load-is-heavy-why-women-need-targeted-support Womens-Cognitive-Support-sageXtra-Whitepaper-E-Blast-Image-Jan-2026.jpg wfcontribute@wfcinc.com Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants. Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants. ]]> http://www.wholefoodsmagazine.com/articles/17844 Fri, 09 Jan 2026 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17844-the-natural-view-exploring-the-expanded-health-benefits-of-folate Balchem-Natural-View-2-2025-.jpg wfcontribute@wfcinc.com Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out! Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!

]]> http://www.wholefoodsmagazine.com/articles/17843 Thu, 08 Jan 2026 01:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17843-the-natural-view-rainbow-lights-legacy-and-nutrition-innovations Piping-Rock-Natural-View.jpg wfcontribute@wfcinc.com Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap. Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.  

]]> http://www.wholefoodsmagazine.com/articles/17842 Wed, 07 Jan 2026 10:22:31 -0500 https://www.wholefoodsmagazine.com/articles/17842-the-natural-view-new-study-focuses-on-organic-natureknit-to-fill-the-fiber-gap NatureKnit-Natural- View-2025.jpg wfcontribute@wfcinc.com SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage. SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.

]]> http://www.wholefoodsmagazine.com/articles/17838 Mon, 29 Dec 2025 11:05:52 -0500 https://www.wholefoodsmagazine.com/articles/17838-ashwagandha-from-ayurvedic-tradition-to-mainstream-wellness-supplement Tradition_to_modern (1).JPG info@wfcinc.com Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers. Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers.

]]> http://www.wholefoodsmagazine.com/articles/17827 Tue, 23 Dec 2025 11:22:59 -0500 https://www.wholefoodsmagazine.com/articles/17827-2025-mastering-the-active-aging-market ActiveAging.png wfcontribute@wfcinc.com Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose. Tune in to explore Quantum Ayurveda and the benefits of ingredients that are frequency-tuned for a specific purpose.

]]> http://www.wholefoodsmagazine.com/articles/17835 Mon, 22 Dec 2025 09:39:16 -0500 https://www.wholefoodsmagazine.com/articles/17835-the-natural-view-supplyside-global-edition-quantum-ayurveda-with-greenspace-herbs Greenspace-SSG-Natural-View.jpg wfcontribute@wfcinc.com Gain a unique science and marketing perspective on how heritage, innovation, and rigorous research come together to create next‑generation citrus-based solutions for metabolic wellness and healthy aging. Gain a unique science and marketing perspective on how heritage, innovation, and rigorous research come together to create next‑generation citrus-based solutions for metabolic wellness and healthy aging.

]]> http://www.wholefoodsmagazine.com/articles/17828 Thu, 18 Dec 2025 15:36:37 -0500 https://www.wholefoodsmagazine.com/articles/17828-on-demand-the-longevity-of-citrus-flavonoids 1765811008343.jpg wfcontribute@wfcinc.com This article shares stress, hormones, and the male vitality connection. This article shares stress, hormones, and the male vitality connection. 

]]> http://www.wholefoodsmagazine.com/articles/17815 Fri, 12 Dec 2025 10:16:41 -0500 https://www.wholefoodsmagazine.com/articles/17815-ksm-66-the-most-clinically-studied-ashwagandha-for-mens-vitality-and-hormonal-wellness Education Center (2).png wfcontribute@wfcinc.com What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more: What are microplastics? How are we exposed? Once exposed, what can be done? Tune in for answers to these questions and more:

]]> http://www.wholefoodsmagazine.com/articles/17804 Sat, 06 Dec 2025 19:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17804-the-natural-view-the-fight-against-microplastics-with-1-life-science 1LifeScience-Natural-View.jpg webdev@infoswell.com Head into 2026 with the latest RidgeCrest Herbals' almanac, featuring a garden guide, herbal folkcare, 2026 intentions: Reciprocity & Empathy, and more. Head into 2026 with the latest RidgeCrest Herbals' almanac, featuring a garden guide, herbal folkcare, 2026 intentions: Reciprocity & Empathy, and more.

]]> http://www.wholefoodsmagazine.com/articles/17807 Fri, 05 Dec 2025 16:21:00 -0500 https://www.wholefoodsmagazine.com/articles/17807-ridgecrest-herbals-2026-almanac Cover_RC_AL.jpg wfcontribute@wfcinc.com Tune in to explore the growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging. Tune in to explore the growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging.

]]> http://www.wholefoodsmagazine.com/articles/17806 Thu, 04 Dec 2025 16:56:35 -0500 https://www.wholefoodsmagazine.com/articles/17806-the-natural-view-supplyside-global-edition-longevity-in-natural-products IBN-SSG.jpg wfcontribute@wfcinc.com Tune in to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives. Tune in to explore solutions for nutritional supplements that taste amazing and work effectively, without toxic additives.

]]> http://www.wholefoodsmagazine.com/articles/17800 Thu, 27 Nov 2025 00:01:00 -0500 https://www.wholefoodsmagazine.com/articles/17800-the-natural-view-supplyside-global-edition-problem-solving-in-the-nutritional-supplement-space Virin-SSG-2025.jpg In today’s evolving wellness landscape, consumers are no longer satisfied with products that merely promise results; they expect performance. Univar Solutions shows how you can meet consumers needs. In today’s evolving wellness landscape, consumers are no longer satisfied with products that merely promise results; they expect performance. Univar Solutions shows how you can meet consumers needs.

]]> http://www.wholefoodsmagazine.com/articles/17773 Wed, 26 Nov 2025 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17773-powering-healthy-tomorrows-with-the-innovations-of-today Pharma NA PHT.updated.png wfcontribute@wfcinc.com For anyone thinking about shifting from ‘anti-aging’ to healthy and vital ‘pro-aging’, Ahiflower is a powerhouse, says Dr. Sue Kleiner. For anyone thinking about shifting from ‘anti-aging’ to healthy and vital ‘pro-aging’, Ahiflower is a powerhouse, says Dr. Sue Kleiner.

]]> http://www.wholefoodsmagazine.com/articles/17799 Tue, 25 Nov 2025 09:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17799-inflammation-and-active-aging-new-plant-based-omega-discovery Active-Aging-Exercise-Fitness-GettyImages-1199988904.jpg wfcontribute@wfcinc.com Watch the latest addition to the HerbTV Adopt-an-Herb (AaH) Video Program! Watch the latest addition to the HerbTV Adopt-an-Herb (AaH) Video Program!

]]> http://www.wholefoodsmagazine.com/articles/17771 Thu, 06 Nov 2025 09:25:51 -0500 https://www.wholefoodsmagazine.com/articles/17771-tongkat-ali-maintaining-healthy-testosterone-in-men-and-women Copy of Copy of survey.png wfcontribute@wfcinc.com Explore the booming women’s health market and innovations in prenatal nutrition with Balchem. Explore the booming women’s health market and innovations in prenatal nutrition with Balchem.

]]> http://www.wholefoodsmagazine.com/articles/17739 Tue, 07 Oct 2025 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17739-the-natural-view-innovations-in-prenatal-nutrition-with-balchem Prenatal-Nutrition-Mother-Baby-GettyImages-2150276813.jpg Close Up Of Mother And Baby Daughter Cuddling On Sofa At Home Together