NutraViews: Women Are Your Consumers—Are you Reaching Them?

This episode of NutraViews by Nutrasource explores issues surrounding marketing, messaging, product positioning, and merchandising, to help companies in the natural products industry reach target customers. Host Maggie Jaqua, Content Director of WholeFoods Magazine, is joined by Michele Arent of the Arnold School of Public Health at the University of South Carolina, Traci Kantowski of Industry Transparency Center, and Ruth Rodrigues of Nutrasource.

Sponsored by Nutrasource: https://www.nutrasource.ca

Related: NutraViews: Lack of Female Representation in Research—Problems & Solutions

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Maggie Jaqua is the Content Director of WholeFoods Magazine, dedicated to informing and educating the Natural Products Industry. Jaqua is also the Editorial Director for Naturally Informed educational conferences, and Co-Host of The Natural View podcast, available on YouTube, iTunes, and Spotify. Jaqua has been reporting on health and nutrition topics for more than 25 years, in both mainstream consumer media at First for Women and Woman's World magazines, and in business-to-business media serving the natural products industry.

Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.