On Demand: The Consumers’ Redefined Path to Wellness

Today’s consumers are taking a proactive approach to health and wellness. Balchem recently conducted an Attitude & Usage study to better understand the U.S. consumer, capturing insights on behaviors, preferences and whitespaces. The company shared findings during an hour-long webinar on October 19, 2022. Renee Beall, Balchem Marketing Director, Food & Beverage, and Tom Druke, Marketing Director, VitaCholine, revealed key insights on cognition, immunity, and longevity, including:

Are consumers satisfied with today’s commercial supplements?
In which foods and beverages do consumers prefer to receive their fortification?
What nutritional claims resonate most with consumers?
Where is there room to innovate in the targeted categories?
What product concepts score highest amongst U.S. consumers?
What hero ingredients can be added to enhance winning concepts?

This presentation was sponsored by Balchem.

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.