The way human beings behave in groups is truly fascinating. For millennia, humans have lived together, eaten together, raised our young together and suffered losses together. As much as we may applaud individuality, as humans, we’re compelled to feel that there’s strength and comfort in numbers. That’s why it’s so...
When I was a kid, I had this silly baton filled with clear water and sparkles. I loved to try holding it as straight as my five-year-old hands could manage and watch an inch-long air bubble make its way to the center like a level from the hardware store.
Welcome to the 2015 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry. The Source Directory—with 2,000+ listings of industry companies and organizations—is an invaluable reference tool that will help you find company information, key contacts, product offerings, brand names and...
Jam-packed lanes. Backups forcing long lines of people to inch forward at a snail’s pace. Rubber-necking at something surprising on the sidelines. Nope, I’m not talking about my typical commute on New Jersey’s notoriously crowded highways. I’m describing the busiest aisles of Natural Products Expo West 2015, held March 5–8...
I was driving to the office one Tuesday morning when I heard a news report that ended up occupying my attention for the week to come. Results from DNA testing of herbal supplements—requested by New York’s attorney general Eric Schneiderman—painted a dark picture of the supplement industry. Several store brand...
I recently heard that only 8% of people who make New Year’s resolutions keep them. If you’re looking for a goal you can actually accomplish, consider one that’s within your reach and beneficial to those far and wide: lobbying on behalf of your company and this industry. The Case for...
Possibly one of the most famous Person of the Year recognitions in the United States was actually a bandage intended to cover up a faux pas. A ground-breaking aviator who made a pioneering trans-Atlantic flight had inadvertently not made it onto the cover of a popular news magazine that year...
About a decade or so ago, when Internet buying was starting to get really hot, I remember hearing of an experiment. A man tried living for a year without leaving his house, even banning face-to-face contact with anyone. The challenge was to see how easy it would be to buy...
Welcome to the 2014 edition of the WholeFoods Who’s Who of Manufacturers and Suppliers, the only reference tool of its kind in the natural products industry. In these pages, you will find listings of hundreds of companies and thousands of individuals who work for these companies. We also have a...
Over 11,150 Facebook comments. Within 48 hours of the initial post, that’s how many fans turned to the Annie’s Facebook page to voice their opinions over the announcement that General Mills was buying the 25-year-old company. As you can imagine, the comments have been mostly negative. But what’s really at...
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