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Mandatory Product Listing: Beneficial, or Burdensome?

The FDA has suggested that a mandatory listing requirement for dietary supplements “could provide significant benefits by improving transparency." But is it necessary?
February 19, 2020
WholeFoods Magazine Contributor
The FDA has suggested that a mandatory listing requirement for dietary supplements could help ID “bad actors who put the public at risk and undermine consumer confidence in the entire industry." But is it really necessary?
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Knowing What’s in the Bottle Adds Value 

February 14, 2020
Scott Steinford
Consumer interest in the ingredients found in products ranging from food to cosmetics continues to increase. Consumers are seeking more assurances and trust in the purchases they make, and there really is a hierarchy of decision-making criteria around the impact of label information provided on consumer purchase decisions. A Label...
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Reading books reads

Good-Health Reads: Tamara Bernadot

February 13, 2020
Tamara Bernadot
With so many people looking for nutrition knowledge and so many health-transforming books being published, WholeFoods wanted to know what the experts recommend. Here, Tamara Bernadot, Co-Founder and Chief Nutrition Officer, Persona Nutrition, shares the books that answered her own nutrition questions. Vitamin Bible – by Earl Mindell Earl Mindell’s Vitamin Bible is...
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Car145bch 9067

Earth Fare: R.I.P

February 3, 2020
Jay Jacobowitz, President & Founder, Retail Insights
Earth Fare, begun as a single natural foods store in Asheville, NC, in 1975, was one of the first in the U.S. independent natural organic retail sector to invite financial investors in the 1990s. Under equity control, stores grew to 40,000 square feet, and expanded initially across the southeast, and...
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Vit conn

Building Strong Bones During Menopause and Post-Menopause with P. mirifica: An Interview with Professor Suchinda Malaivijitnond, Ph.D.

January 23, 2020
Richard A. Passwater, Ph.D.
Pueraria mirifica is amazingly beneficial in so many ways. In October 2016, we discussed the clinical studies with Dr. Christian Northrup showing that P. mirifica is not only better than the leading pharmaceutical for treating menopausal symptoms, but it is also safer. In November 2016, we discussed with Dr. Margaret...
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Non gmo 3

Synthetic Biology: Key to a Healthier Planet—or Threat to Organic?

Experts debate the issue of SynBio.
January 23, 2020
WholeFoods Magazine Contributor

Experts debate the issue of synthetic biology and GMOs.


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Whats selling 14

What's Selling: February 2020

January 23, 2020
WholeFoods Magazine Staff
What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.
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20 02happycustomerdeliciousorchards storefront

Happy Customer: Delicious Orchards

January 23, 2020
WholeFoods Magazine Staff
We’re asking customers to share what they love about their local natural products store. This month, the spotlight shines on one shopper’s experience at Delicious Orchards in Colts Neck, NJ. Delicious Orchards, a 60,000 sq. ft. retail market, sells fresh produce, homemade baked goods, prepared foods, deli and grocery items,...
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Hearthealth 3

Let's Show the Heart Some Love

January 23, 2020
Maggie Jaqua, Content Director
In this issue, we’re covering a topic we’ve covered before: Natural strategies to promote cardiovascular health. In fact, WholeFoods Magazine has offered a deep dive into the heart-health category every single year going back decades. Of course, we cover this topic yearly because there are new developments—new research to report,...
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Herb of month

Herb of the Month: Boswellia

January 23, 2020
Jeffrey Burke, ND, MH, CNC, CHS
Being able to have a dialogue on the topic of vitamins, minerals and amino acids has become very important with today’s poor state of health across America, yet herbs, essential oils, and the new ever-growing categories in the health field can be a bit overwhelming. As far as herbs go,...
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