With so many health-transforming books being published, WholeFoods wanted to know what the experts recommend. Here, Doug Evans, author of THE SPROUT BOOK, shares two favorites. How Not to Diet By Michael Greger We live in a society where the word “diet” is a commonplace for practically everyone. Some...
Since January 1, 2018, Trust Transparency Center and others have raised the concern that Amazon has continuously acted with less responsibility and accountability than it should to protect the dietary supplement consumer. A recent example underlines this point quite clearly. As a setup, let’s ask the question: How many times...
Right now, as we go to press in mid-April 2020, there is a huge controversy brewing over the use of a malaria drug called hydroxychloroquine, which many claim may successfully prevent or treat COVID-19. Sadly, this controversy has already morphed into a politically charged minefield, with the Reds and the...
As COVID-19 drives consumers to online shopping and grocery delivery, workers who help provide those services are asking for better protections and pay. Today (March 30, 2020) some employees at two major companies—Amazon and Instacart—have announced plans to walk off the job. Amazon workers at a warehouse in Staten Island...
We’re asking customers to share what they love about their local natural products store. This month, the spotlight shines on one shopper’s experience at Swarthmore Co-op in Swarthmore, PA. The Swarthmore Co-op has a long history dating back to the Great Depression. In 1932, the community lacked quality fresh produce,...
I held off on writing this until the last possible hour before shipping this magazine to the printer, in an effort to provide the most up-to-date information possible in a time where our understanding of our current situation is continuously changing. By the time you read this, though, we’ll know...
What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.
We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying of these two concepts is what has evolved into the branded ingredient offering—the ‘Intel inside.’ Branded ingredients were a relatively new concept 20 odd years ago,...
We’re all familiar with Ginkgo biloba. We have heard the praise of this amazing herb, which has been used in many categories—memory support, circulation, breathing and lung support, support for equilibrium, and just as an herbal tonic for overall health and wellness. Also known as gingko, or the maidenhair tree,...
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