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Herb of the Month: Mugwort

March 28, 2024
Jeffrey Burke, ND, MH, CNC, CHS

In folk medicine, the leaves, stems, and blossoms of mugwort, are used to make extracts, tinctures, teas, tonics, and essential oils, as well as topical remedies in the form of salves and lotions.


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Highlights from Natural Products Expo West 2024

We're raising a glass to a successful show!
March 28, 2024
Maggie Jaqua, Content Director

This was a special Expo West for WholeFoods Magazine, as we celebrated our 40th anniversary under the ownership of the Wainer Family. Check out the highlights, plus 5 trends to watch!


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What’s Selling: April 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
March 27, 2024
WholeFoods Magazine Staff

Take a look at the products that are driving sales from coast to coast!


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Happy woman waking up after sleep, lying in bed in the morning

How to Get a Restful Night’s Sleep According to an Expert

3 questions that define a restful night’s sleep...and strategies that can help.
March 10, 2024
Steven Olmos, DDS
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3 Issues Impacting Retail Success… Plus Bright Spots on the Horizon

This year’s survey shows pain points, and we want to give retailers the platform to shout out those concerns in the hope that all members of the natural products community will listen and engage.
February 22, 2024
Maggie Jaqua, Content Director

WholeFoods Magazine invited independent natural products retailers to sound off. In their own words, they outline the challenges they are facing.


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What's Selling: March 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
February 22, 2024
WholeFoods Magazine Staff
Hyssop (Hyssopus officinalis) is an evergreen herb from the mint family

Herb of the Month: Hyssop

Take a look at the many uses of this herb from the mint family.
February 21, 2024
Jeffrey Burke, ND, MH, CNC, CHS

Hyssop’s essential oil traditionally has been used as an expectorant for upper respiratory infections, throat irritation, and the symptoms of the common cold.


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A smile is present when you are with your friends. Children in preschool.

Prenatal and Early Childhood Nutrition: How WIC Helps Jumpstart a Lifetime of Healthy Outcomes

Importance of Maternal, Infant and Young Child Nutrition 
February 5, 2024
Colleen Delaney, Ph.D., RDN, Vitamin Angels' Technical Director for U.S. Programs

In the past year alone, there have been three government shutdown threats, which create uncertainty and nutritional instability for families that rely on WIC. 


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Concept of writing and literature with a pencil from which escapes the letters of the alphabet symbol of inspiration.
Letter to the Editor

Natural Products Guidance Letter

January 26, 2024
Nathan Jones, Founder, President & CEO of Xlear Inc.

Nathan Jones, CEO of Xlear, submitted this open letter to the natural products industry "to share Xlear’s experiences with the Federal Trade Commission (FTC) and the Department of Justice (DOJ) and to offer some cautionary advice."


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white pills spilling out of bottle and red heart on a blue background.

Gut Microbiota and Hypertension: The Promise of Probiotics

January 22, 2024
International Probiotics Association

Research supports a role for the gut microbiome in regulating blood pressure.


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