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What's Selling: March 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

grocery store cartoon yellow background icons people cart.jpg
Getty Images
February 22, 2024
WholeFoods Magazine Staff


               SUPPLEMENTS           FOOD         PERSONAL CARE   BEVERAGES     UP & COMING

 

Midwest Total Health, Menomonee Falls, WI (5,500 SF) 

 

Ancient Nutrition 

Multi Collagen Protein 

CofixRX 

Private Label Super Joint Complex 

 

 

Good Health Avocado Oil 

Kettle Style Chips 

Protein Bars (all brands) 

 

 

Heritage Castor Oil Glass 

Muscle MX CBD Balm 

 

 

Odyssey Elixir Mushroom Drinks 

Zevia Sodas (all varieties, six-pack) 

 

 

Berberine Phytosome (all brands) 

Source Naturals Wellness Formula 

 

Southeast 

Alpha Natural Food, Lake Placid, FL (1,200 SF) 

 

Quercetin 

 

(all brands) 

Vitamin D 

 

(all brands) 

Magnesium 

 

(all brands and types) 

 

Flax Seed 

 

(all brands) 

Nutritional Yeast 

 

(all brands) 

Organic Oatmeal 

 

(all brands) 

 

Handcrafted Soap 

Castor Oil 

 

(all brands) 

Organic Shampoo 

 

(all brands) 

 

Zevia (all varieties) 

Reeds Ginger Brew 

Honey Garden Elderberry Syrup 

 

 

Herb Pharm Mullein 

Colloidial Silver 

 

(all brands) 

NP Labs Liquid Testosterone 

 

Southwest Vitamins Plus #262, Lubbock, TX (2,900 SF) 

 

Magnesium 

 

(all brands and types) 

Sea Moss 

 

(all brands) 

Berberine 

 

(all brands) 

 

Katz Frozen Deserts 

Local Honey 

Three Wishes Cereal 

 

 

Castor Oil 

 

(all brands) 

Skin Drink 

 

(full line) 

Thyme Out 

 

 

GT’s Kombucha 

Celsius Energy Drink 

Alani Energy Drink 

 

 

Recess 

 

(full line) 

LifeSeasons 

 

(full line) 

Natural Stacks 

 

(full line) 

Northeast Penn Herb Co, Philadelphia, PA (8,000 SF) 

 

Olbas Cough Syrup 

Olbas Inhalers 

Mushroom Products 

 

(all brands) 

 

Apple Cider Vinegar 

 

(all brands) 

Prepared Vegan Entrees and Desserts 

 

(all brands) 

Honey (all brands) 

 

 

Olbas Oil & Salve 

Alpine Provisions 

Texas Best Deodorant 

 

 

Alkaline Water (all brands) 

Olbas Tea Energy Drinks 

 

(all brands) 

 

Celtic Sea Salt 

 

West Marlene's Market & Deli, Federal Way and Tacoma, WA (15,000 SF & 22,000 SF) 

 

Dr. Axe Multi Collagen Protein 

Garden of Life RAW Probiotics Vaginal Care 50 Billion 

Host Defense Lion’s Mane 

 

 

Sasquatch Mesa Egg Co Pasture- Raised Non-GMO Eggs 

Boulder Canyon Avocado Oil & Sea Salt Chip Kettle 

Niman Ranch Applewood Smoked Bacon 

 

 

Sky Organics Organic Castor Oil 

Mad Hippie Vitamin C Serum 

Naturulz UGLI Butter CBD (day) 

 

 

Olipop Classic Root Beer Soda 

Remedy Organics Matcha Fuel 

Alexandre Family Farm Organic 6% Cream Top Whole Milk 

 

 

Draper Valley Farms Ranger Seasoned Chicken 

Remedy Organics Berry Immunity 

Hempsi Broad Spectrum THC-Free CBD Extract 

 

 

 

Links available in the online version of this article, at www.WholeFoodsMagazine.com, or scan the ELi code. If your store is interested in being featured in What’s Selling, e-mail: editor@wfcinc.com

 

TRENDING SPOTLIGHT

Collagen This multi-tasker is trending in the Midwest, with Ancient Nutrition Multi Collagen Protein driving sales, and in the West, where customers are loving Dr. Axe Multi Collagen Protein. As Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, explains in our Women’s Health feature, collagen is a critical ingredient for supporting joint health. “Collagen peptides and silica are gaining attention for their potential role in managing arthritis symptoms and maintaining bone density,” Germano explains. Bluebonnet offers a Hair/Skin/Nails formula as well as Hydrolyzed Collagen Peptides in powder or caplet formats.

 

 

    Columns What's Selling
    KEYWORDS apple cider vinegar avocado oil berberine castor oil collagen protein honey magnesium oatmeal quercetin Sea Moss Zevia
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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