Vegetarian - Articles | WholeFoods Magazine

The Thriving Ecosystem of Plant-Based

Changes in consumer behavior have only helped to propel the market segment into an all encompassing lifestyle.

August 28, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

From nutritional supplements to skincare and cosmetics to household cleaning products, every category has plant-forward options that are cleaner and greener.

JBSL-Japan Celebrates Golden Anniversary

The Nattokinase-based ingredient company is celebrating 50 years in the natural products industry.

May 28, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

JBSL-Japan will host an event recognizing the company's five decades of business and milestones in the nutritional supplements industry.

Plant-Based Everything!

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

August 23, 2023

Jennifer Joseph

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

Carlson Labs Offers Vegetarian DHA

January 11, 2023

WholeFoods Magazine Staff

Carlson has launched Vegetarian DHA, to provide omega-3s needed to supplement a vegetarian diet. Half a teaspoon provides 910 mg of DHA to help support cognition, vision, and mood. It may also support pregnant women or nursing, providing healthy brain and vision development in children, the company says. The supplement...

Natrol Launches MelatoninMax Gummy

January 11, 2023

WholeFoods Magazine Staff

Natrol has released MelatoninMax, a sleep-support supplement with 10 mg of melatonin in a single blueberry-flavored gummy. The product is formulated with clean ingredients, according to the company. It is non-GMO and free of artificial flavors, sweeteners, preservatives, synthetic dyes, and gelatin-free. It is also vegetarian. The gummies can be...

Jarrow Formulas Launches Immune Booster

January 11, 2023

WholeFoods Magazine Staff

New from Jarrow Formulas: Immune Booster, formulated with PreforPro, a prebiotic that helps balance the gut microbiota, and DE111, an immune-supporting probiotic strain. The product is non-GMO, vegetarian, gluten-, and dairy-free. It also contains no wheat, soybeans, egg, fish/shellfish, peanuts/tree nuts or sesame. The orange-flavored powder comes in a single...

9 Trends from Plant Based World Expo 2022

October 18, 2022

Nancy Trent

The plant-based food industry gathered for Plant Based World Expo 2022 in New York in September. We saw how the growing trend of plant-based foods has gone mainstream. The global plant-based market will grow from U.S. $30 billion in 2021 to a staggering U.S. $160 billion by 2030, making up...

Plant-Based on the Rise at 2022 Summer Fancy Food Show

June 21, 2022

Carolina Schneider

The Specialty Food Association’s 2022 Summer Fancy Food Show took place from June 12 to 14 in New York City. This season, the show welcomed almost 2,000 exhibitors. That makes it the largest U.S. show devoted exclusively to specialty foods and beverages. Specialty food companies are at the forefront of...

Study: Vegans May Have Lower Ubiquinol Levels than Omnivores

August 31, 2021

WholeFoods Magazine Staff

Brussels, Belgium—Ubiquinol levels among vegetarians and vegans are significantly lower than those of omnivores, according to a new study conducted by Kaneka and Kaonkai Miura Hospital in Osaka, Japan. According to data from Kaneka, half of the 60 study participants were vegetarians/vegans and the other half were omnivores. None of...

FoodChain ID Creates VEG Certification Program

December 2, 2020

WholeFoods Magazine Staff

Deerfield, IL—FoodChain ID has created a Vegetarian, Plant-based, and Vegan (VEG) certification program, according to a press release. The VEG Program prohibits the use of GMOs, requires the identity of all ingredients to be preserved, and requires traceability of all products and ingredients all the way back to the source.