Dietary supplement - Articles - Page 6

What's Selling: January/February 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

January 16, 2026

WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

The New Shape of Weight Management

Sparked by the surge in interest in solutions related to GLP-1, these are the trends, ingredients, and developments driving 2026.

January 16, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

NOW Health Group Sells Family Shares to Employees

The independent, family-owned manufacturer announced it will be selling stock through an Employee Stock Ownership Plan (ESOP).

January 13, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The partial ESOP plan is designed to give back to NOW's hard-working employees.

The Natural View: Exploring the Expanded Health Benefits of Folate

Tune in for a discussion on the benefits of folate beyond baby brain to lifelong cognition.

January 9, 2026

WholeFoods Magazine Contributor

Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants.

90 (ninety) years anniversary. Vector triangular digits

Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration

The association is marking nine decades of industry leadership and advocacy.

January 8, 2026

WholeFoods Magazine Staff

The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out what's in store for this milestone anniversary year.

The Natural View: Rainbow Light's Legacy & Nutrition Innovations

Rainbow Light was founded in 1981 as a pioneer in the natural products industry. Take a look at the history, and what is on the horizon.

January 8, 2026

WholeFoods Magazine Contributor

Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!

The Natural View: New Study Focuses on Organic NatureKnit to Fill the Fiber Gap

Explore the latest science on fiber-bound polyphenols.

January 7, 2026

WholeFoods Magazine Contributor

Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.

2026 New Year business goals: A businessman holds an illuminated lightbulb and '2026,' symbolizing new ideas, success, solutions, insights, and innovation.

2026 Trends

Innovating for 2026

Building the Next Generation of Wellness Growth

December 24, 2025

Aaron Quinn, Deputy General Manager, Vantage Nutrition

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave.

Ashwagandha in the Spotlight at WHO Global Summit

The herb was honored with a commemorative postal stamp, as well as the focus of an expert panel on quality and more.

December 23, 2025

WholeFoods Magazine Staff

The WHO Global Traditional Medicine Summit featured a dedicated event titled "Ashwagandha: From Traditional Wisdom to Global Impact." Get the highlights.

The 2026 new year business goals concept.

Naturally Informed Education

Healthspan Sales Drivers to Fuel Growth in 2026

What ingredients are currently gaining momentum in the healthspan space? What differentiates brands that sustain growth from those that spike and stall in the category? Get the answers to these Qs and more!

December 23, 2025

WholeFoods Magazine Contributor

In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.