The question is not whether Americans should choose food or supplements, but how both can responsibly work together to support health, CRN said in response to a NYT article questioning the need for dietary supplements.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Before you head out to Anaheim, here's a go-to guide to the 45th annual Natural Products Expo West show.

It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100.

Natural product retailers are leaning into education and community  to compete with online giants.

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

What's happening at Expo West? Check out what these companies have going on!

Read up on all the latest news in the natural products industry, including new collabs, mergers and more.