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Home » functional beverage

Articles Tagged with ''functional beverage''

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10 Trends for 2025 From Innova Market Insights

Quality and Innovation will lead the way in the upcoming year
November 7, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

The global market insights provider has released its list of top 10 trends to be on the lookout for in the new year. 


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Roughly outlined world map featuring spices and global flavors.

The Global Flavor Revolution

How Authenticity, Transparency, and Bold Tastes Are Shaping the Future of Food
September 27, 2024
Ben Ripple, Founder and CEO of Big Tree Farms

The U.S. market for global flavors is poised for tremendous growth, driven largely by the adventurous palates of Millennials and Gen Z. 


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Layn Natural Introduces Advanced L-Theanine Product

August 8, 2024
Rebecca Viscomi

The enhanced L-Theanine product from Layn is intended for use in functional beverages for sports nutrition. 


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2025 Trends

4 Trends in the Sweets and Snacks Industry

...plus a market data update from SPINS
July 19, 2024
Nancy Trent

One of the most notable shifts in sweets and snacks is the rise of functional and health-focused options.


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Mastering the Microbiome

Microbiome Delivery Options Are Good For Everyone

This is a win for shoppers and for the market.
July 8, 2024
Anthony Balderrama, Senior Content Manager, SPINS

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.



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Natural Products Industry News Briefs: Sprouts, Natural Grocers, TSI, Nutriventia, & More

What's new in the natural products industry? Catch up on milestones, product launches, and other industry happenings.
June 25, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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The Grocery Aisle

Focus on Function

Take a look at what's driving demand in the functional food and beverage category.
June 11, 2024
Rebecca Viscomi

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 



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Highlights from Vitafoods 2024

Take a look at what branded ingredients suppliers showcased at the event in Geneva, Switzerland.
May 21, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Informa Markets hosted Vitafoods Europe 2024 in Geneva, Switzerland, from May 14-16, and ingredient suppliers were showcasing what's new and what's next.


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From Lion’s Mane and Probiotics to Chocolates, Functional Food Companies Attempt to Offer Holistic Wellness

The global functional food ingredient market is showcasing considerable growth due to high demand for personalized nutrition plans and dietary solutions.
April 11, 2024
Nandini Roy Choudhury, Client Partner for Food & Beverages, Future Market Insights

Modern consumers, especially young adults, are hungry for food and beverages that not only provide nutrition but also help support their sleep, elevate mood, and help manage stress.


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Get Set for SupplySide East 2024

Check out what's happening at the show!
April 3, 2024
WholeFoods Magazine Staff

SupplySide East comes to NJ on April 16 and 17, uniting leaders in the food, beverage, supply, distributor, manufacturing industries, and more to present and discuss information across their fields.


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