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Home » functional beverage

Articles Tagged with ''functional beverage''

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25 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!
April 21, 2026
WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!


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Food tray filled with spices and bold flavors.
2026 Trends

20 Trends From ECRM’S Fall Food Sessions 2025

Where innovation, flavor, and function meet to share the future of food.
November 21, 2025
Nancy Trent

From globally inspired spice kits to clean-label, protein-forward snacks that serve the GLP-1 shopper, the ECRM 2025 Fall Food Sessions showcased a marketplace hungry for innovation. Read on for the mindset shift that was everywhere on the ECRM floor, plus top 20 trends.



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Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.
October 5, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.



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Different countries cuisine. Varied dishes prepared.

25 Trends Spotted at the Specialty Food Show

We hunted down the brands and trends that are changing what, and how, America eats.
August 8, 2025
Nancy Trent

Fancy Food wasn’t just a food show—it was the Met Gala for your mouth. Legacy brands came to flex, startups came to disrupt, and everyone vied for a coveted spot on retailer shelves.


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The Botanical & Shroom Boom

Find out which natural gems are offering the science-backed benefits consumers want now.
June 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Insiders weigh in on the current and upcoming trends in the botanicals space.


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The Grocery Aisle

Flavor + Function = A Sales Win!

8 trends to watch in functional food and beverages.
June 12, 2025
Jennifer Joseph

Consumers have become more aware of how nutrition influences their overall wellbeing and it’s changing the way they shop.


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IFT FIRST 2025 Heads to Chicago

The three-day event will feature education and networking opportunities for members of the food science and technology industry.
May 13, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

This year's IFT FIRST will feature noteworthy panelists and networking opportunities for the food science and technology industry.


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TurtleTree Partners with MAD Foods to Create Oat Milk Coffee

February 9, 2025
Rebecca Viscomi

The collaboration between TurtleTree and MAD Foods offers consumers a ready-to-drink oat milk coffee beverage. 


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Step Change & Kyowa Hakko Partner to Introduce Amabie Sparkling Immunity Tonic

January 27, 2025
Rebecca Viscomi

The collaboration between the two companies will featue Kyowa's branded ingredient IMMUSE, in three delicious flavors. 


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The Buzz in Natural: January 2025

A roundup of thought-provoking posts we saw on social media!
January 16, 2025
WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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