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Natural Products Industry News Briefs: Balchem, PhytoGaia, A3 & More

What's new in the natural products industry? Catch up on the latest.

April 6, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including sustainability initiatives, supply chain updates, and more.

Private Brands Continue Growing

Retailer's private label offerings are catering to consumer needs and driving sales.

March 13, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Despite growing concerns over inflation, store brands continue to see a rise in sales

Natural Products Industry News Briefs: Stratum Nutrition, ADM, GOED & More

What's new in the natural products industry? Catch up on the latest.

February 24, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including education opportunities, new partnerships, and more.

NOW Launches “Feel Good Now” Campaign

May 10, 2022

WholeFoods Magazine Staff

Bloomingdale, IL–NOW announced the launch of its new national brand campaign, which emphasizes affordable products for health with its motto: “Feel good spending less with NOW." Imagery for the campaign focuses how optimal [caption id="attachment_88969" align="alignright" width="238"] Courtesy of NOW[/caption] health feels for consumers, rather than focusing on physical activity.

Why Private Label Is Your Destiny

October 16, 2018

Corinna Kaufman

If you don’t have a private label brand, you’re dead in the water, according to Daymon’s Private Brand Intelligence Report. Currently, 81% of shoppers are buying private brand products on their shopping trips, and 53% shop at stores specifically for their private brand (1). As transparency continues to be extremely...

4 Digital Strategies To Maximize Trade Marketing ROI

October 16, 2018

Daniel Lohman

(Here’s a tip for brands looking to establish better retail trade relationships.) Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the...

6 Steps to Start a Private Label Brand

September 20, 2017

Maxine Bogle

Visit any local market and look in each aisle. It’s probably safe to say at least one will have and even feature the store’s very own natural or organic branded product. Though this may not seem like news, with $118 billion in sales for 2016, according to a recent Nielsen...

GNC to Relaunch as One New GNC

December 20, 2016

WholeFoods Magazine Staff

Pittsburg, PA — GNC Holdings Inc., a leading supplier of vitamins and supplements, announced that it would soon be offering its customers an improved shopping experience, One New GNC. Current corporate stores will be closing their doors on Wednesday, December 28th and will be reopening on Thursday, December 29th with...