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Articles Tagged with ''natural products''

Retail Insights® 2026 Retail Universe for U.S. Premium Natural, Organic Foods, Supplements & Personal Care

Natural foods continue to punch above their weight. Take a deep dive with this analysis.

February 23, 2026

Jay Jacobowitz, President & Founder, Retail Insights

Natural market share of total food-store sales remained nearly the same as last year. Take a look at performance details.

Independent Retailers Sound Off

The state of independent natural retail, in their own words.

February 22, 2026

Maggie Jaqua, Content Director

Independent natural products retailers reflect on the state of business.

Your 2026 Guide to Expo West Success!

Exhibit hours, select industry events, educational sessions, and speakers.

February 21, 2026

WholeFoods Magazine Staff

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

Vote Now for the 2026 Natural Choice Awards

For your consideration! Cast your vote now, and winners will be announced in the April 2026 issue of WholeFoods Magazine.

February 4, 2026

WholeFoods Magazine Contributor

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites!

Natural Products News Briefs: Bio-gen, UNFI, Real Mushrooms & More

What's new in natural? Catch up on the latest!

January 31, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, mergers and more.

90 (ninety) years anniversary. Vector triangular digits

Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration

The association is marking nine decades of industry leadership and advocacy.

January 8, 2026

WholeFoods Magazine Staff

The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out what's in store for this milestone anniversary year.

The Natural View: Rainbow Light's Legacy & Nutrition Innovations

Rainbow Light was founded in 1981 as a pioneer in the natural products industry. Take a look at the history, and what is on the horizon.

January 8, 2026

WholeFoods Magazine Contributor

Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what is on the horizon? Find out!

Making a Difference, Paying it Forward

“It’s inspiring to see how far we’ve come and to see so many strong women leading.”

November 19, 2025

Maggie Jaqua, Content Director

Celebrating the leaders who uplift others, champion gender equity, and shape the future of our industry.

Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.

October 5, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.