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22 Natural Product Innovations!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

January 22, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Wrapped Up: SupplySide Connect 2025

Here's a look at what took place at this year's ingredient supplier-focused event.

April 28, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

East coast natural products tradeshow SupplySide Connect gathered 250+ leading exhibitors and more than 2,600 participants.

Symrise Hosts Vanilla Day Celebration

The global supplier boasts 150-year history vanilla expertise in scent and taste.

April 21, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Symrise held an exclusive celebratory event for World Vanilla Day at its Fine Fragrance Penthouse in NYC.

Natural Products Industry News Briefs: Stratum, RangeMe, & More

What's new in the natural products industry? Catch up on the latest.

March 26, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including networking opportunities, new partnerships, and more.

AIDP Announces Exclusive Alfalfa Protein Distribution

December 14, 2022

WholeFoods Magazine Staff

City of Industry, CA–AIDP announced an exclusive agreement to distribute Alfalfa Protein, developed by French company L-RD. Luzixine, a concentrated extract of alfalfa (Medicago Sativa L. plant) is vegan and 100% natural. The superfood is a source of omega-3s that can be used in nutraceutical formulations. AIDP shared the benefits...

Insights on Adverse Event Reporting from the Dietary Supplements Regulatory Summit

August 5, 2022

WholeFoods Magazine Staff

Washington, D.C.—The 7th annual Dietary Supplements Regulatory Summit, held in Washington D.C. and virtually on July 21, 2022, hosted briefings from the Food and Drug Administration (FDA), toxicologists in the field, legal professionals, and more. Speakers dissected trends in the nutritional supplements market and educated on pressing issues for industry...

Highlights from SupplySide West

October 22, 2019

WholeFoods Magazine Staff

Las Vegas, NV—More than 1,300 exhibitors were on hand to showcase their offerings at SupplySide West, held at Mandalay Bay in Las Vegas from October 15-19. Check out Part One of WholeFoods' coverage of SSW for an overview of research updates on branded ingredients featured at the expo. In addition...

Lonza Consumer Health and Nutrition Joins Clean Label Alliance

November 12, 2018

WholeFoods Magazine Staff

Greenwood, SC -- Lonza announced its Consumer Health & Nutrition team will become a founding member of the Clean Label Alliance, an initiative aimed at helping manufacturers develop or transition to cleaner labels and meet consumer desires. Developed due to rising demand for transparency and cleaner dietary supplements, the Clean Label...

Lonza Adds Color to the Clean-Label Experience

November 12, 2018

WholeFoods Magazine Staff

Greenwood, SC -- Supplement manufacturers can now choose from a range of clean-label colorants when selecting Lonza Capsugel Vcaps Plus plant-based capsules, following the launch of the company’s latest dosage form innovation. Lonza said the new food colored capsules, labeled as natural colorants in the United States, allow customers to create...

Why Private Label Is Your Destiny

October 16, 2018

Corinna Kaufman

If you don’t have a private label brand, you’re dead in the water, according to Daymon’s Private Brand Intelligence Report. Currently, 81% of shoppers are buying private brand products on their shopping trips, and 53% shop at stores specifically for their private brand (1). As transparency continues to be extremely...